Tag Archive for: teatime

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Tips and Tricks to Get UII Scholarships 

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The Universitas Islam Indonesia has six scholarship programs to help students pay for college. Completeness of files and personal qualities well described in the motivation letter is key.

Apart from helping to reduce tuition fees, getting a full scholarship is a matter of pride. This teatime, February 25, 2022, presents Fikri Haikal Ramadhan, an International Program student at the Department of Communication Science at the Indonesian Islamic University, to discuss tips and tricks on getting a full scholarship at UII. This Haikal is one of the recipients of the Superior Santri scholarship. The event entitled ‘Tips and Tricks to become the Awardee of the UII Scholarship Santri‘ was guided by Arsila as the host.  

This scholarship is a one-of-a-kind scholarship that provides full support. This scholarship funds tuition and living expenses, as well as housing. The Featured Santri Scholarship aims to provide provisions for cadres of community leaders in the future. This scholarship also seeks to prepare students who are ready for concepts and ready for practice. PP UII Santri (UII Islamic Boarding School) is expected to be able to consolidate and integrate religion, science, and technology.

Haikal advised being careful in preparing files to apply for this scholarship. Make sure all of the files are included. Apart from that, writing essays in motivational letters. Haikal suggested that in writing, self-motivation as much as possible to show a strong character for self-improvement. “Intentions, intentions. Not just want to go to college for free or try. But we need it, and we are improving,” explained Haikal.

In building self-image in a motivation letter, we should show ourselves with some of the things we have achieved as proof of our quality. What dreams do you want to achieve, and how will those dreams be achieved? This can be related to the purpose of this scholarship program which will help participants achieve their dreams. “Not just canceling the obligation because we have received a scholarship, but how can we grow and improve ourselves while living it,” he added.

In addition to the Superior Santri scholarships, UII has several scholarship schemes that you can select according to students’ conditions, talents, and achievements. The scholarship is Art Athlete and Champion Scholarship, Dhuafa, Tahfidz Al Qur’an scholarship, Excellence Scholarship, and Scholarships For Foreign Students.  

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Teatime: Tips dan Trik Meraih Beasiswa UII

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Universitas Islam Indonesia memiliki enam program beasiswa untuk membantu mahasiswa dalam pembiayaan kuliah. Kelengkapan berkas dan kualitas personal yang dideskripsikan dengan baik di motivation letter menjadi kunci.

Selain membantu meringankan biaya kuliah, meraih beasiswa penuh adalah kebanggaan tersendiri. Teatime kali ini, 25 Februari 2022, menghadirkan Fikri Haikal Ramadhan, mahasiswa International Program di Jurusan Ilmu Komunikasi Universitas Islam Indonesia, untuk mengupas tip dan trik memperoleh beasiswa penuh di UII. Haikal ini adalah salah satu penerima beasiswa Santri Unggulan. Acara bertajuk ‘Tips and Trick to be the Awardee of Santri Unggulan UII scholarship” ini dipandu oleh Arsila sebagai host.  

Beasiswa ini adalah salah satu jenis beasiswa yang memberikan dukungan penuh. Beasiswa ini mendanai biaya kuliah dan biaya hidup, serta tempat tinggal. Beasiswa Santri Unggulan bertujuan memberikan bekal kepada kader-kader pemimpin umat di masa yang akan datang. Beasiswa ini juga berusaha menyiapkan santri yang siap konsep dan siap praktik. Santri PP UII (Pondok Pesantren UII) diharapkan mampu memantapkan dan memadukan antara agama, sains dan teknologi.

Haikal menyarankan untuk cermat dalam menyiapkan berkas untuk mendaftar beasiswa ini. Pastikan tidak ada satupun berkas yang kurang. Selain itu juga, penulisan esai dalam motivation letter. Haikal menyarankan agar dalam penulisan motivasi diri sedapat mungkin menunjukan karakter yang kuat untuk peningkatan kualitas diri. “Niat, intention. Bukan sekadar ingin kuliah gratis atau coba-coba. Tapi memang kita butuh dan kita improve,” jelas Haikal.

Dalam membangun citra diri di motivation letter hendaknya kita menunjukan diri kita dengan beberapa hal yang sudah kita capai sebagai bukti kualitas diri. Apa impian yang mau dicapai serta bagaimana impian itu akan dicapai. Hal itu bisa dikaitkan dengan tujuan program beasiswa ini yang akan membantu peserta mencapai impian. “Bukan sekadar menggugurkan kewajiban karena sudah mendapat scholarship, tapi bagaimana bisa grow dan improve diri kita saat menjalaninya,” imbuhnya.

Selain beasiswa Santri Unggulan, UII juga memiliki beberapa skema beasiswa yang dapat menjadi pilihan sesuai dengan kondisi, bakat, dan prestasi mahasiswa. Beasiswa tersebut adalah Beasiswa Atlet dan Juara Seni, Beasiswa Dhuafa, beasiswa Tahfidz Al Qur’an, Beasiswa Unggulan, dan Beasiswa Untuk Mahasiswa Asing.  

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How to Participate in UN Meeting Simulations

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There are many international events where you can try to develop skills, build self-confidence, and expand global networks in college. Model United Nations (MUN) is one of them. MUN is a simulation of the UN’s official assembly conference attended by school or university students. This MUN invites students from all over the world to introduce how the UN official assembly is conducted.

This Teatime chat event, Friday, 21 January 2022, was organized by the International Program of Communication at the Universitas Islam Indonesia (IPC UII). Teatime presented Rafif Sulthan. He is a 2017 UII Communication Department alumnus who has participated in the simulation of the UN meeting. Rafif, currently working as Digital Content Creator at Sport77, has participated in international MUN activities in Malaysia. He told how he joined and how he experienced the excitement of the activity.

In the registration process, he has to compete with thousands of candidates. In addition to filling out the registration form and preparing files, he should fulfill other requirements. He must also write an essay containing his motivation and background on his interest in participating in the MUN event.

During the registration process, participants were also asked to state their interest in being involved in representing themselves as a particular profession. On this occasion, Rafif chose to become a journalist by considering his competence. “In the end, I chose to be a journalist because it was relevant to my knowledge, Communication Studies. Let me know what to do, so I won’t get confused,” said Rafif.

Participants were also asked to choose what issues or topics they were interested in to later put together in a certain room and meeting according to the course of the official UN session. There are many themes proposed in the MUN in Malaysia. Among them are issues of humanity, health, economy, and social. “I chose humanitarian and social topics, especially discussing forest fires,” said Rafif, who was also assigned to write articles in English as a journalist at the UN MUN forum.

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Teatime: Berpartisipasi dalam Simulasi Rapat PBB

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Banyak sekali event internasional yang bisa dijajal untuk mengembangkan skill, menumbuhkan rasa percaya diri, dan memperluas jejaring internasional semasa kuliah. Model United Nations (MUN) salah satunya. MUN adalah simulasi konferensi sidang resmi PBB yang diikuti oleh siswa sekolah atau mahasiswa. MUN ini mengundang pelajar dari seluruh dunia untuk mengenalkan bagaimana sidang resmi PBB dilakukan.

Acara ngobrol Teatime kali ini, Jumat 21 januari 2022, yang diselenggarakat oleh International Program of Communication Universitas Islam Indonesia (IPC UII) menghadirkan Rafif Sulthan. Ia adalah alumi Ilmu Komunikasi UII 2017 yang pernah berpartisipasi dalam simulasi rapat PBB tersebut. Rafif yang kini bekerja sebagai Digital Content di Sport77 ini sempat berpartisipasi pada kegiatan internasional MUN di Malaysia. Ia menceritakan bagaimana ia ikut bergabung dan bagaimana ia menjalani keseruan kegiatan tersebut.

Dalam proses pendaftarannya, ia harus bersaing dengan ribuan kandidat. Selain mengisi formulir pendaftaran dan menyiapkan berkas, ia juga harus menuliskan esai yang berisi motivasi dan latar bekakang ketertarikaanya mengkuti acara MUN.

Dalam proses pendaftaran juga diminta menyebutkan ketertarikan peserta untuk terlibat untuk mereprensetasikan dirinya sebagai profesi tertentu. Dalam kesempatan ini, rafif memilih menjadi jurnalis dengan pertimbangan kompetensi dirinya. “Akhirnya milih jadi jurnalis, relevan sama keilmuanku, Ilmu komunikasi. Biar aku tahu jelas harus melakukan apa, biar nggak bingung,” kata Rafif.

Partsispan juga diminta untuk memilih isu atau topik apa yang diminati untuk nanti disatukan dalam satu ruang dan rapat tertentu sesuai jalannya sidang resmi PBB. Ada banyak tema yang disodorkan dalam MUN di Malaysia itu. Di antaranya adalah Isu kemanusian, Kesehatan, Ekonomi, juga isu sosial. “Aku memilih topik kemanusiaan dan sosial, terutama membahas Kebakaran hutan,” kata Rafif yang juga diberi tugas untuk menulis artikel berbahasa Inggris sebagai seorang jurnalis di forum MUN PBB.

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Teatime: Developing Self-Quality at International Events

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Many students feel that their lives are just like that. Their life is just college, playing social media, and watching online. Many activities are waiting for us to participate in, both national and events.

The Teatime chat event, routinely held by the International Communication Program at the Universitas Islam Indonesia (IPC UII), invites Rafif Sulthan as a speaker. He is an alumnus of the UII Communication Department, class of 2017, who has participated in a simulation of the UN meeting. Rafif, currently working as Digital Content at Sport 77, participated in MUN (Model United Nation) in Malaysia while still studying in semester 2. The casual teatime chat on Friday, January 21, 2022, was titled The Importance of International Skill as a medium to Expand Skills.

At the beginning of college, Rafif felt he needed a lot of experience participating in various activities. He believes that sharing these activities will lead to and open up many opportunities for new activities and broaden his social horizons. One day, a friend from the Department of International Relations gave him information about an international event called Model United Nations (MUN). “At first, I didn’t know much about it, so I googled it to find out more. I studied, and I thought about what part I could participate in,” thought Rafif at the time.

From the start, Rafif knew about this opportunity and immediately decided to participate. He feels that all activities will allow him to develop himself. “I have to go with this. I thought if I went with me, I would be a better person than I was yesterday,” he said.

And sure enough, the opportunity to participate with many people from all over the world and take part in a simulation of the UN’s official meeting as a French journalist gave him the knowledge and honed his new skills in writing articles seriously. “I participated in an event, and there were many challenges. Many meet with many people, so more networking. I had to be able to because I was forced to speak, I had to speak English, and I also wrote articles in English,” recalls Rafif.

Participating in international events attended by various national backgrounds and various backgrounds made Rafif realize that there are so many great people out there. He also learns that the world is vast, with multiple abilities and diverse views. “Realize that the world is big and diverse. Lots of cool people out there.”

In addition to new views, Rafif also had the opportunity to hone his skills. “I got a lot. What is certain is that my confidence has increased in public speaking and writing. Wider networking, as well as better analytical skills,” said Rafif.

 

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Teatime: Mengembangkan Kualitas Diri di International Event

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Banyak sekali mahasiswa yang merasa hidupnya gitu-gitu aja. Hidupnya cuma kuliah, skrol social media, dan nonton online. Sebenarnya banyak sekali kegiatan yang menunggu kita untuk partispasi, baik itu nasional maupun event internasional. Misalnya MUN (Model United Nation)

Acara ngobrol Teatime yang secara rutin diadakan oleh International Program Communication Universitas Islam Indonesia (IPC UII) menghadirkan Rafif Sulthan. Ia adalah alumi Ilmu Komunikasi UII angkatan 2017, yang pernah berpartisipasi dalam simulasi rapat PBB. Rafif yang kini bekerja sebagai Digital Content di Sport 77 ini mengikuti MUN (Model United Nation) di Malaysia saat masih berkuliah di semester 2. Obrol santai teatime, yang diselenggarakan Jumat 21 januari 2022, ini bertajuk The Importance of International Skill as a medium to Expand Skills.

Pada awal pertama kuliah Rafif merasa butuh banyak pengalaman mengikuti barbagai kegiatan. Dia percaya bahwa berbagi kegiatan itu nantinya akan membawa dan membuka banyak peluang kegiatan baru dan menambah wawasan pergaulannya. Tiba suatu saat seorang temannya dari jurusan Hubungan International memberinya informasi tentang sebuah event international bernama Model United Nation (MUN). “Awalnya aku nggak tahu banyak infonya, lalu aku googling untuk cari tahu lebih lanjut. Aku pelajari dan aku mikir kira-kira aku bisa partsisipasi ambil bagian apa,” pikir Rafif saat itu.

Sejak awal rafif mengetahui soal kesempatan ini, ia langsung memtuskan untuk ikut serta ambil bagian. Ia merasa semua kegiatan akan memberinya kesempatan untuk mengembangkan diri. “Aku harus ikut ini. Aku mikir kalau aku ikut aku bakal jadi orang yang lebih baik dari aku yang kemarin,” katanya.

Dan benar saja, kesempatan berpartisipasi dengan banyak orang dari seluruh dunia, dan kesempatan mengikuti simulasi rapat resmi PBB sebagai jurnalis Perancis memberinya pengetahuan dan mengasah ketrampilan barunya dalam menulis artikel dengan serius. “Aku ikut event pertama, tantangan banyak. Banyak ketemu dengan banyak orang, jadi lebih banyak networking. Aku harus bisa karena dipaksa ngomong, harus berbahasa Inggris, dan nulis artikel juga berbahasa inggris,” kenang Rafif.

Mengikuti acara internasional yang diikuti oleh berbagai latar belakang negara dan berbagai background akademik membuat Rafif menyadari bahwa banyak sekali orang hebat di luar sana. Ia juga mendapat insight bahwa dunia ini begitu luas dengan berbagai kemampuan dan pandangan yang beragam. “Nyadar kalau dunia ini besar dan beragam. Banyak orang yang keren di luar sana.”

Selain pandangan baru, Rafif juga juga mendapatkan kesempatan untuk mengasah ketrampilan. “Banyak sekali yang aku dapat. Yang pasti kepercayaan diriku bertambah, ketrampilan public speaking, menulis. netrworking lebih luas, juga kemampuan analisis yang lebih baik,” ungkap Rafif.

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Broaden Your Insights by Taking a Cross-Country Journey at P2A

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Camera mastery is the most important thing for Communication major students. Photography projects that explore nature and humans will be easy to do if you have mastery over the tools. In addition, being good at observing natural phenomena is also one of the important skills when students majoring in communication are finally involved in a cross-country photography competition project.

Atha Ramaputra, one of the 2017 UII Communications students, said that as a Communications student, he was obliged to hone his photography skills nationally and internationally. Atha had the opportunity to participate in the Global Mobility program held by the International Program, UII Communications Department called P2A.

P2A stands for Passage to ASEAN. The first P2A theme was Human Nature Photography. At the Teatime Talkshow by IPC (International Program of Communication) UII, on January 14, 2022, Atha took the time to share her experiences of learning and interacting with students across countries, universities, and ethnic, racial, and religious lines.

Actually, what is Atha’s motive for joining P2A? So asked Arsila Khairunnisa, the host of Teatime at that time. Atha said she likes photography and videography. He is also curious about his photos when he took part in the P2A Passage to Asean in 2018. What kind of work will he get when he comes to Thailand and Malaysia.

Atha, currently undergoing an internship program as an Internal Communication Content Production at Kompas Gramedia (KG) Media in Kompas, said he had learned many things while participating in P2A. According to Atha, UII Communication students need to take part in P2A. Students cannot obtain many experiences only by interacting with fellow Indonesians.

Mainly, Atha said, she could learn about the cultures of Asian countries, “we can also share the daily life of each participant between countries. We can also practice our English,” said Atha. “We are also not ashamed. We Asians are still learning together because we are not native English. They also understand our vocabulary. P2A also makes us practice self-confidence,” he added later.

Atha said the activities took place in three countries. First, activities are centred in Indonesia. From UII, Atha and other participants from Malaysia (UUM Malaysia), and Thailand, were invited to live in the homes of residents around Borobudur and Puntuk Setumbu, Magelang. “My group consists of various groups from Thailand and Cambodia, and we are one group. We are sharing with the residents,” said Atha. After the trip to Indonesia, Atha and the participants turned to Malaysia and Thailand. On this trip to Asian countries, all P2A participants were asked to hone their photography skills. The photos taken by each participant will be assessed and entered in the P2A competition, which will later receive the main prize from sponsors such as Nikon Asia.

Atha shared many experiences in this talk show. Not only emotion but also the experience of losing his passport when he was in a neighbouring country. The moral value is always to be careful in faraway lands.

 

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Luaskan Wawasanmu dengan Ikuti Perjalanan Lintas Negara di P2A

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Penguasaan kamera adalah hal terpenting bagi mahasiswa Jurusan Komunikasi. Proyek-proyek fotografi dengan cara mengeksplorasi alam dan manusia akan mudah dilakukan jika penguasaan atas alat dimiliki. Selain itu, pandai dalam mengobservasi fenomena alam juga salah satu keterampilan penting ketika mahasiswa jurusan komunikasi pada akhirnya diterjunkan dalam sebuah proyek kompetisi fotografi lintas negara.

Atha Ramaputra, salah satu mahasiswa Komunikasi UII Angkatan 2017 mengatakan, sebagai mahasiswa Komunikasi ia wajib mengasah keterampilan fotografinya baik di lingkup nasional maupun internasional. Atha berkesempatan mengikuti program Global Mobility yang dihelat Program Internasional, Jurusan Komunikasi UII bernama P2A.

P2A adalah kependekan dari Passage to Asean. Tema P2A yang pertama kali itu adalah Human Nature Photography. Pada acara Talkshow Teatime oleh IPC (International Program of Communication) UII, pada 14 januari 2022, ini Atha menyempatkan diri berbagi pengalamannya belajar dan berinteraksi dengan mahasiswa lintas negara, universitas, dan lintas suku, ras, agama.

Sebenarnya, apa motif Atha mengikuti P2A? begitu pertanyaan Arsila Khairunnisa, host Teatime kali itu. Atha mengatakan, ia suka fotografi dan videografi. Ia penasaran juga bagaimana hasil fotonya ketika ia mengikuti P2A Passage to Asean pada 2018. Bagaimana karya yang akan ia dapat ketika datang ke thailand, dan malaysia.

Atha yang saat ini sedang menjalani program magang/ internship sebagai Internal Communication Content Production di Kompas Gramedia (KG) Media di Kompas mengatakan, banyak hal yang ia dapat selama mengikuti P2A. Menurut Atha, penting untuk mahasiswa Komunikasi UII mengikuti P2A. Banyak pengalaman yang yang tidak bisa didapat hanya dengan berinterkasi dengan sesama warga Indonesia.

Utamanya, Atha bilang, ia dapat belajar budaya negara-negara di asia, “kita bisa juga sharing keseharian masing-masing peserta antar negara. Bisa juga kita practice our english,” kata Atha. “Kita juga jadi tidak malu, kita sesama asia masih sama-sama belajar karena kita bukan native english. Mereka juga paham dan mengerti kosakata-kosakata kita. P2A juga membuat kita melatih kepercayaan diri,” tambahnya kemudian.

Atha menceritakan, kegiatan berlangsung di tiga negara. Pertama, kegiatan dipusatkan di Indonesia. Dari UII, Atha dan peserta lain dari Malaysia (UUM Malaysia), dan Thailand, diajak live in di rumah warga di sekitar Borobudur dan Puntuk Setumbu, Magelang. “Kelompok saya ada dari berbagai kelmpok dari thailand, Cambodia, kita satu kelompok. Kita Sharing-sharing sama warga,” kata Atha. Setelah perjalanan di Indonesia, Atha dan peserta beralih ke malaysia, lalu thailand. Dalam perjalanan ke negara-negara Asia ini semua peserta P2A diminta mengasah keterampilan fotografinya. Foto hasil jepretan tiap peserta akan dinilai dan masuk dalam kompetisi P2A yang nantinya mendapat hadiah utama dari sponsor seperti Nikon Asia.

Banyak pengalaman yang dibagi Atha dalam acara bincang-bincang kali ini. Tak melulu haru, tapi ada juga pengalaman kehilangan passport-nya ketika berada di negeri Jiran. Pesan moralnya adalah, selalu teliti dan waspada di negeri yang jauh.

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Teatime: Attracting Buyers with Copywriting

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Writing is not an easy matter. Moreover, writing so that many people buy and are interested in the products we sell. Writing for advertising content especially, can’t be too long, let alone convoluted. Advertising content must persuade people to at least stop viewing our products.

The key to reaching consumers is to write-copywriting eye catching, simple, and not long. It’s rare to start writing for an ad that can’t be arbitrary. “The main thing is research. We have to research first before writing for advertising,” said Nasuha Ali, copywriter at Zenius Education, on Friday (27/8/2021) on the talk show belonging to the International Program, Teatime, .

Nasuha Ali is currently working at edutech zenius. He is used to writing for the benefit of Zenius ad copywriting. Nasuha said that many of his creative and writing abilities were formed since college. “The crisis course is used once. IMC is also the key for me to work in the creative and marketing world. Academic writing is primarily the foundation for determining the structure of writing,” he said.

Are there steps to do copywriting?

“First, it depends on the brief. Copywriters and content writers are different. If a copywriter works in creative for ad text. It depends on the brief, graphic design, creative, and others,” said Nasuha. Especially the main step is research. Competitor research, reader segment research, then language determination and message research.

“Then we need to adjust what key message we want to highlight in the creative ad content,” explained Nasuha, who is also an alumni of UII at the Department of Communications. “The division of tasks in advertising production includes copywriters, graphic designers, or from the campaign section, as well as marketing,” Nasuha said, this team also considers brand voice, key messages, and aesthetic elements. “The point is teamwork,” he said.

Zenius, said Nasuha, is a technology-based education company. Online tutoring. “We provide a platform outside of school hours. Now, the teacher is there, you can live, you can immediately do practice questions until you try out,” he said, explaining Zenius’ profile.

A copywriter is a person who writes digital advertising content. The output provides an eye-catching, simple, and appropriate advertisement for the key message. “The difference is that if the content writer or SEO writer outputs long writing, more than 300 words, what if people see it, they immediately buy or click. Help sales (sales).”

This is very important for a copywriter, said Nasuha. “People nowadays rarely like to read long, so copywriters are important to write to reach more consumers in a short and digital way.”

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Teatime: Memikat Pembeli dengan Copywriting

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Menulis bukan perkara mudah. Apalagi menulis agar banyak orang ikut membeli dan tertarik dengan produk jualan kita. Menulis untuk konten iklan terutama, tak bisa terlalu panjang, apalagi berbelit-belit. Konten iklan harus mengajak orang minimal berhenti melihat produk kita.

Kunci meraih konsumen adalah menulis copywriting yang eyecathing, simpel, dan tidak panjang. Langka memulai menulis untuk iklan tak bisa sembarangan. “Yang utama itu riset. Kita harus riset dulu sebelum menulis untuk advertising,” ujar Nasuha Ali, copywriter di Zenius Education, pada Jumat (27/8/2021) di acara bincang-bincang milik International Program yaitu Teatime, .

Nasuha Ali saat ini bekerja di edu tech zenius. Dia terbiasa menulis untuk kepentingan copywriting iklan Zenius. Nasuha berkata kemampuan kreatif dan menulisnya banyak dibentuk sejak kuliah. “Mata kuliah krisis itu terpakai sekali. IMC juga jadi kunci saya juga bergerak di dunia kreatif dan marketing. Penulisan akademik terutama jadi pondasi menentukan struktur tulisan,” katanya .

Adakah Langkah-langkah Melakukan Copywriting?

“Pertama tergantung brief nya. Copywriter dan content wirter beda. Kalo copywriter kan bekerja di kreatif untuk teks iklan. Itu tergantung dengan biefnya, desain grafis, creative, dan lain-lain,” kata Nasuha. Terutama langkah utama adalah riset. Riset kompetitor, riset segmen pembaca, lalu penentuan bahasa dan riset pesan.

“Lalu kemudian kita perlu menyesuaikan apa key message yang mau kita tonjolkan dalam konten iklan kreatif,” jelas Nasuha, yang juga alumni Komunikasi UII. “Pembagian tugas di produksi iklannya ada copywiter, graphic designer, atau dari bagian campaign, juga marketing,” Nasuha bilang, tim ini juga memertimbankan brand voice, key message, dan unsur estetik. “Intinya adalah kerja tim,” katanya..

Zenius, kata Nasuha, adalah perusahaan edukasi berbasis teknologi. Bimbingan belajar online. “Kami menyediakan satu platform di luar jam sekolah. Nah sekarang gurunya ada, bisa live, bisa langsung ngerjain latihan soal sampai try out,” katanya emnejlaskan profil Zenius.

Copywriter adalah orang yang menulis konten iklan digital. Outputnya menyediakan iklan yang eyecathing, simple, dan sesuai key message. “Bedanya kalau content writer atau SEO writer itu outputnya tulisan panjang, lebih dari 300 kata, gimana caranya kalo orang liat itu langsung beli atau klik. Ngebantu penjualanlah (sales).”

Ini penting sekali copywriter, kata Nasuha. “Orang sekarang kan jarang suka membaca panjang, jadi copywriter penting menulis untuk meraih konsumen lebih banyak secara singkat dan digital.”