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Webinar Series NADIM: Middle Class Construction in Rolling Stone Indonesia Magazine

Reading Time: 2 minutes

Who determines which social class we belong to in society? The answers could vary. One of those who determine our social class  is a music magazine. Music magazines define that our taste in music indicates where our class level is in society. People who like dangdut and pop music belong to lower class tastes, while rock, pop, and jazz are middle class tastes.

These things were revealed by Kavca Diosaputra from the results of his research in the music magazine Rolingstone Indonesia (RSI). The final year student of Communication Studies UII presented it in a series of Webinar series episode 16 organized by the Center for Alternative Media Studies and Documentation (PSDMA) NADIM Communication Studies at the Islamic University of Indonesia on Friday, April 16, 2021.

Diosaputra, who is often called Dio, collected archives for a span of 12 years from 2005 to 2017. In the magazine archives he found that the discourse that appeared most often was concerts. Good news, concert reviews, preparations, stories on stage, riots, and so on.

From the articles about concerts in RSI magazine, Dio drew some main ideas about what concerts are. Concerts and music are tools of upper middle class politics. Here, the concert is a place to escape from the daily routine as a leisure time. Daily routines mean routines between home, family, and work in the office. Which means it is a formal job, not an outdoor job such as a tradesman, driver, or other outdoor work which is often called an informal job.

“The dominant concepts discussed in Rolling Stone Indonesia magazine tend to talk about the interests of the upper class”

-Kavca Diosaputra-

 

In defining the middle class apart from concerts and certain types of music, it is also shown through news. For example, articles about dangdut music and stage performances. Dangdut concerts are always identified with riots and drunkenness. In addition, the diction used always uses the words ‘people’ and ‘people’s tastes’. The word ‘people’ is always identified with the small community or wong cilik.

Apart from the choice of words, the myth of the middle class in RSI magazine is also seen from the writing portion and puts the subject of authority (eg government) as the main source of news, not spectators or traders, cleaners, etc.

Further evidence is related to the topics of articles carried in the RSI magazine. “The dominant concepts discussed in RSI tend to talk about the interests of the upper class,” Dio wrote in one of his presentation slides.

“For example, talk about music tourism. This seems to put big business ahead of the lower class economy.” From what was discussed, it can be seen where RSI is positioning partiality and discourse on certain classes.

 

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Do We Still Need PSB Supervisory Board?

Reading Time: 2 minutes

The Supervisory Board (Dewas) of the Public Service Broadcasting/PSB is commonly understood as the highest entity in the governance of the PSB, especially in Indonesia. Dewas contains various elements. It is starting from the public, government to PSB elements.

Public involvement in the Dewas, or according to Masduki, more accurately the Public Broadcasting Council, is vital for LPP. “The key word of public service broadcasting board is representation. The more representative, the more ideal,” said Masduki, UII Lecturer at Department of Communications, who is also research specialist on Public Service Media, at the Webinar held on Sunday, April 4, 2021. 

This weekend webinar welcomes Indonesian National Broadcasting Day, entitled ‘Do We Still Need an PSB Supervisory Board?’ This webinar, organized by the Media Care Society (MPM), Yogyakarta, was attended by various academics, practitioners, and other general participants.

Besides Masduki, other speakers were M. Mistam (Chairman of the Supervisory Board of RRI period of 2016-2020), Paulus Widiyanto (Chairman of the DPR Special Committee on Broadcasting Law Number 32/2002), and Mira Rochyadi Reetz, an academic from the Institute of Media and Communication Science Ilmenau University of Technology, Germany.

Quoting Professor Hanrietty, in the book entitled Public broadcasting and the political interference, Masduki said two things need to be highlighted in a supervisory board structure or a public broadcasting board. The first is the representation and the second is the appointment procedure for the election.

Masduki explained that there are three models of PSB representation in the world. The first is a liberalistic open competitive representation. “This is like the system used in Indonesia, there is potential for clientelism,” Masduki explained. “This means that only those who are close to the voting team have a high chance of becoming the PSB Supervisory Board.”

While the second model is civic representation, all representatives of elements in society are advised to register as PSB Supervisory Board. “For example in Germany, the number of PSB Supervisory Board can be a lot. And they are voluntary. Indonesia has an example, see the press council,” he added.

While the third model is primordialistic representation. The representatives are based on region, ethnicity, gender, etc. “And in Indonesia there are already the experience of the first model of PSB Supervisory Board representation is not good. We have to propose that it be changed in the revision of the broadcasting law,” suggested Masduki, who is also the Founding Council of the PSB Clearing House (Rumah Perubahan Lembaga Penyiaran Publik).

Masduki suggested, now in the future, the councils that are in the election process this time, the more representatives from the public, the better. “The divine principle should be so. For example, from one RRI, one government, then more public representatives,” said Masduki, whose dissertation in Germany specifically discusses public service broadcasting in Indonesia (RRI and TVRI). According to him, this is an effort to recondition towards civic representation ideal in representation in the PSB Supervisory Board.

 

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Creative and Productive with Achievements at the FPSB UII

Reading Time: 2 minutes

Anniversary. Anniversary is always a momentum for reflection and projection. The same was done by the FPSB UII academicians at the peak of their 26th anniversary. Various achievements, appreciations, achievements, and lessons learned in the 26th FPSB Anniversary on Thursday (15/4/2021).

The 26th anniversary of the FPSB raised the theme “Being Creative and Productive in a Disruptive Era,” said Diana Rahma Qodari, the presenter. The Milad Agenda, based on the schedule of events, starts with the UII FPSB Development Report by the Dean of the FPSB UII-Fuad Nashori, Announcement of Achievement Award for FPSB UII students, Announcement of Achievement Award for FPSB UII Lecturers and Employees, and the General Studium.

On this occasion, several members of the Department of Communications’s family won awards. For example, Narayana Mahendra won 1st place for Lecturer Outstanding in UII’s FPSB Lecturer Achievement Award. Then Ida Nuraini Dewi KN won second place, and Puji Rianto won third place.

The Lecturer Achievement Assessment is based on the performance value of two semesters for each department. For example, Raden Narayana Mahendra Prastya has published many journal articles. In 2020, he published an journal article that discusses the events of terrorism in New Zealand and Sri Lanka entitled Framing analysis of government crisis communication in terrorist attacks (Case in New Zealand and Sri Lanka). Previously, he was also the UII FPSB Outstanding Lecturer in 2019.

Meanwhile, Ida Nuraini Dewi Kodrat Ningsih in 2020 was also active in writing. One of them is writing about media editorial policy in reporting on hajj in national journals. She also writes in a chapter in a book about covid-19 on a government website. Meanwhile, Puji Rianto, who won 3rd place, wrote many publications in journals and published a module that helped the lecture process with a module entitled qualitative research methods.

Not only lecturers, Department of Communication students also made interesting achievements. For example, Muthia Rahma Syamila, an student at the international program of Department of Communications who was rewarded with an award in the category of arts / creative works. Then the Academic Field Category award was given to a student named Ajeng Putri because of her high grade GPA.

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Masihkah Kita Perlu Dewan Pengawas LPP?

Reading Time: 2 minutes

Dewan Pengawas (Dewas) Lembaga Penyiaran Publik/LPP jamak dipahami sebagai entitas tertinggi di dalam tata kelola LPP, terutama di Indonesia. Dewas berisi dari beragam unsur. Mulai dari unsur publik, pemerintah, hingga unsur LPP.

Keterlibatan publik dalam Dewas, atau seyogyanya menurut Masduki lebih tepat bernama Dewan Penyiaran Publik, adalah vital bagi LPP. “Dewan penyiaran publik itu kata kuncinya adalah representasi. Semakin representatif, maka semakin ideal,” kata Masduki, Dosen Komunikasi UII, spesialis riset soal Public Service Media di Webinar yang diselenggarakan pada Minggu, 4 April 2021.

Webinar akhir pekan menyambut Hari Penyiaran Nasional ini berjudul ‘Masihkah Kita Perlu Dewan Pengawas LPP?’ Webinar yang diselenggarakan oleh Perkumpulan Masyarakat Peduli Media (MPM), Yogyakarta, ini dihadiri oleh beragam akademisi, praktisi, dan partisipan umum lainnya.

Selain Masduki, pembicara lain adalah M. Mistam (Ketua Dewas LPP RRI 2016-2020), Paulus Widiyanto (Ketua Pansus DPR pada UU Penyiaran Nomor 32/2002), dan Mira Rochyadi Reetz, akademisi dari Institute of Media and Communication Science Ilmenau University od Technology, Jerman.

Mengutip Profesor Hanrietty, dalam buku Public broadcasting and the political interference, Masduki mengatakan bahwa ada dua hal yang perlu disoroti dalam sebuah struktur dewan pengawas atau dewan penyiaran publik. Pertama adalah keterwakilan dan kedua adalah appointment tata cara pemilihannya.

Masduki menjelaskan ada tiga model representasi PSB di dunia. Pertama adalah open competitive representation yang liberalistik. “Ini seperti yang dipakai sistem di Indonesia, ada potensi klientelisme,” jelas Masduki. “Artinya hanya yang dekat dengan tim pemilih yang berpeluang besar menjadi dewas.”

Sedangkan model kedua adalah civic representation. Semua perwakilan elemen di masyarakat disarankan mendaftar menjadi dewas. “Contoh di Jerman, jumlahnya bisa banyak sekali. Dan sifatnya voluntaristik. “Indonesia punya contoh, ya itu dewan pers,” imbuhnya.

Sedangkan Model ketiga adalah primordialistic representation. Perwakilan berdasarkan daerah, suku, gender, dll. “Dan di Indonesia sudah ada pengalaman model pertama keterwakilan dewas ini tidak baik. Harus kita usulkan diubah di revisi UU penyiaran,” usul Masduki yang juga adalah Dewan Pendiri Rumah Perubahan LPP (RPLPP).

Masduki menyarakan, kini ke depan, Dewas yang sedang dalam proses pemilihan kali ini
Semakin banyak berasal dari wakil publik, semakin baik. “Prinsip dewas seharusnya begitu. Misal dari RRI satu orang, pemerintah satu orang, lalu wakil publik semakin banyak,” papar Masduki yang disertasinya di Jerman khusus membahas penyiaran publik di Indonesia (RRI dan TVRI) ini. Menurutnya, ini adalah upaya rekondisi menuju civic representation yang ideal dalam keterwakilan di dalam dewas LPP.

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Creative and Inspirational Work Steps to Become a Creativepreneur

Reading Time: 2 minutes

Starting an entrepreneur should be based on research. Quality research in turn will determine the level of creativity and how inspiring the efforts we are engaged in. But that’s not enough. Entrepreneurs must know these four steps in order to become creative and inspiring entrepreneurs. Be a creativepreneur!

“There is still a big chance to start a business in the digital era, for example starting from dropshipper, resellers, and then increasing,” said Adhitya Maulana, MAHIR’s Chief Operation in the Studium General at the 26th Anniversary of FPSB UII on Thursday, April 15, 2021.

Maulana gave four (4) steps to be a creativepreneur in a general studium with the theme Creative and Inspirational Ways to Work last Thursday. This Studium General is the culmination of a series of 26th Anniversary of FPSB UII which takes the big theme of Being creative and productive in a disruptive era.

What are the steps to becoming a creativepreneur?

The first step, choose a business that pleases yourself. Maulana outlined the selection of important fields according to several favorable and profitable criteria. For example, according to hobby / interest, according to expertise, needed /on demand, and relying on research. Maulana underlined the culture of research so that what we offer and produce is always research based. “So, the business has valid data, not just ‘I think’ it will be sold,” said Maulana.

The second step is creative & innovative. After determining the line of business, the second step according to Adhitya Maulana, is a creative and innovative process. Creating a new business must be different. For example, a business that has never existed before but whose products or services have been researched are ‘market’ needs. Be the first (pioneers) and be different from other endeavors.

However, a creative business does not always have to be a new type of business. Even old businesses can be innovated according to the era or market segmentation. These businesses are usually old businesses that are innovated with different approaches and tailored to the segment market. For example, ojek driver services that were used conventionally are now being innovated using a new approach through the online motorcycle taxi application.

“Innovative and creatives bussines don’t always have to be new, but it can be with different development and approaches,” said Adhitya Maulana.

Meanwhile, the third step is to have a skill set. Opening a business does not have to have all the skills at once. At least, we can one by one learn some basic skills to support the business that we are going to run. Some of the main skills that must be possessed are technical, managerial, communication, marketing & sales, Creative skills & Critical thinking skills (mindmapping), and digital literacy.

Then is Creative Thinking as the fourth step. “This is 100% pure my experience,” said Maulana. The stage of looking for creative ideas to start a business turns out to be tricky. Easy because it’s trivial things that can be obtained just by chatting or imagining. It’s difficult because there may be many ideas that come up, making it difficult to choose which one and sometimes the fear of the product will sell or not. Then of course, they are also creative in finding capital and funding to enlarge the business, which is the key.

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Five Ways to Explore Creative Ideas Towards Creativepreneur

Reading Time: 2 minutes

It is best if each of us can understand what and how the difference between creative and counterproductive in making works. Many challenges arise to get to creativepreneur in today’s digital era. From a matter of ideas, capital, networks, to market segments. However, if you have understood how, it is not too much to say that the challenge is just a matter of limits in mind. Not only research, but also creative ideas are the commander in achieving the “title” of creativepreneur.

Being a creativepreneur, it’s good to be able to distinguish between creative and counterproductive. “The first is, you can be said to be counterproductive if you work in the same ways over and over again. On the other hand, if you have worked with a new approach, then you deserve to be called creative,” said Adhitya Maulana, on Thursday, April 15, 2021 in Studium. General at the 26th Anniversary of FPSB UII. Maulana is MAHIR’s Chief Operation and a speaker at various entrepreneur discussion sessions.

The second difference between creative and counterproductive is flexibility. If creative people are always flexible and dynamic, counterproductive people work monotonously and always expose themselves to various boundaries.

As a result, creative people always appear as creators and initiators rather than followers and followers. “Usually creative people are always open to opportunities that arise. Meanwhile, people who work counterproductively are closed and anti-change,” he said.

So by itself the audience can judge that creative people are more independent than people who are always counterproductive who always depend on other people in every episode of their life.

So, it’s no wonder that many people yearn to be creative. Then, what can be done to get creative ideas in business?

Five (5) of these to get creative ideas 

First, discussion & brainstorming. This process is important to get feedback from others about the strengths and weaknesses, and get different views. This is a kind of anticipation of failure at the beginning of the process of finding creative ideas. Second, multiply surfing in a constructive virtual world and relate to your creativity.

Then the third, “improve the culture of reading,” said Adhitya giving advice. “We can learn from great people in the world who read an average of 40 books a year. The book provokes a lot of crazy ideas from unexpected people,” he said.

Also involve the ecosystem that supports you to thrive and thrive. This is the fourth step. According to Adhitya, this ecosystem is important, for example, he always chooses to associate with people who have the same vision. This ecosystem will be an important support system in building a business.

The fifth point is to practice to be more structured and organized. Neat. “Start to organize yourself and be disciplined. This will help you find a pattern of success in business. Without it, it is impossible for a business to be big and progressive,” said Adhitya.

 

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Milad 26 FPSB UII: Lima Cara Menggali Ide Kreatif Menuju Creativepreneur

Reading Time: 2 minutes

Sebaiknya, tiap-tiap kita dapat memahami apa dan bagaimana perbedaan kreatif dan kontraproduktif dalam berkarya. Banyak tantangan muncul untuk menuju creativepreneur di era digital saat ini. Dari soal ide, modal, jaringan, hingga segmen pasar. Namun, jika telah mengerti caranya, rasanya tidak terlalu berlebihan untuk mengatakan bahwa tantangan itu hanyalah soal batasan dalam angan. Tidak hanya riset, tapi juga ide kreatif adalah panglima dalam mencapai “gelar” creativepreneur.

Menjadi creativepreneur baiknya bisa bedakan mana kreatif, mana kontraproduktif. “Yang pertama, adalah, kamu bisa dibilang kontraproduktif jika kamu bekerja dengan cara-cara sama secara berulang. Namun sebaliknya, jika kamu telah bekerja dengan pendekatan baru, maka kamu layak disebut kreatif,” kata Adhitya Maulana, pada Kamis 15 April 2021 dalam Studium General di Milad ke 26 FPSB UII. Maulana adalah Chief Operation MAHIR dan pembicara dalam beragam sesi diskusi enterpreneur.

Beda kedua antara kreatif dan kontraproduktif adalah soal fleksibilitas. Jika orang kreatif selalu fleksibel dan dinamis, orang kontraproduktif bekerja monoton dan selalu menghadapkan diri pada beragam batasan.

Akibatnya, orang yang kreatif selalu tampil sebagai kreator dan inisiator ketimbang pengikut dan pengekor (follower). “Biasanya orang kreatif juga selalu terbuka akan peluang-peluang yang muncul. Sedangkan orang yang bekerja dengan kontraproduktif justru tertutup dan anti perubahan,” ungkapnya.

Maka dengan sendirinya khalayak dapat menilai bahwa orang kreatif lebih independen dibanding orang yang selalu kontraproduktif  yang selalu bergantung pada orang lain dalam tiap episode kehidupannya.

Maka, tak heran jika banyak orang mendamba menjadi kreatif. Lalu, apa saja yang bisa dilakukan untuk mendapatkan ide kreatif dalam usaha?

Lima (5) hal ini yang dilakukan maulana untuk mendapatkan ide kreatif dalam usahanya

Pertama, Diskusi & brainstorming. Proses ini penting untuk mendapatkan Feedback dari orang lain tentang kelebihan dan kekurangan, serta mendapatkan pandangan yang berbeda. Hal ini menjadi semacam antisipasi kegagalan di awal proses pencarian ide kreatif. Kedua, perbanyak berselancar di dunia maya yang konstruktif dan berhubungan dengan kreatifitasmu.

Lalu yang ketiga, “tingkatkan budaya membaca,” kata Adhitya memberi saran. “Kita bisa belajar dari orang-orang hebat dunia yang rata-rata membaca 40 buku dalam setahun. Buku itu memancing banyak ide-ide gila dari orang tak terduga,” katanya.

Libatkan juga ekosistem yang mendukung Anda untuk maju dan berkembang. Ini langkah keempat. Menurut Adhitya, ekosistem ini penting, misalnya selalu memilih bergaul dengan orang-orang yang memiliki visi yang sama. Ekosistem ini akan menjadi support sytem (sistem daya dukung) yang penting dalam membangun usaha.

Poin yang kelima adalah berlatih untuk lebih terstruktur dan terorganisasi. Rapi. “Mulailah untuk menata diri dan disiplin. Hal ini akan membantu Anda menemukan pola sukses dalam usaha. Tanpanya, mustahil usaha bisa jadi besar dan maju,” kata Adhitya.

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Diskusi Nadim & KNSK: Yogyakarta sebagai Ibukota Film Indonesia

Reading Time: < 1 minute

Yogyakarta menjadi Ibu Kota Indonesia dari 1946-1950. Saat itu banyak hal terpusat di Jogja, film adalah salah satunya. Negara memainkan peran penting dalm dunia perfilman nasional. Negara menyediakan alat produksi, membangun saluran distribusi, serta mendirikan lembaga film. Bagaimana Yogyakarta saat menjadi ibukota film indonesia? Simak diskusinya di sini.

PSDMA Nadim Ilmu Komunikasi UII kembali menggelar diskusi dengan judul Yogyakarta sebagai Ibukota Film Indonesia.

Kali ini PSDMA Nadim berkolaborasi dengan Konsorsium Nasional Sejarah Komunikasi (KNSK).

Turut menghadirkan Dyna Herlina Suwarto sebagai pembicara.


Supaya tidak tertinggal, catat waktunya, ya!

Hari: Sabtu, 24 April 2021
Pukul: 15.00 wib
Zoom:

Zoom Meeting

 

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Kreatif dan Produktif dengan Prestasi di Milad FPSB UII

Reading Time: 2 minutes

Hari jadi selalu menjadi momentum refleksi dan proyeksi. Begitu pula yang dilakukan sivitas akademika FPSB UII pada puncak miladnya yang ke 26. Beragam pencapaian, apresiasi, prestasi, dan pembelajaran dalam Milad FPSB ke 26 pada Kamis (15/4/2021), ini.

Milad FPSB ke-26 kali ini mengangkat tema “Menjadi Kreatif dan Produktif di Era Disruptif,” sebut Diana Rahma Qodari, pembawa acara. Agenda Milad, berdasar susunan acara, dimulai dari Laporan Perkembangan FPSB UII oleh Dekan FPSB UII-Fuad Nashori, Pengumuman Anugrah Prestasi mahasiswa FPSB UII, Pengumuman Anugrah Prestasi Dosen dan Karyawan FPSB UII, dan Studium General.

Pada kesempatan ini, beberapa anggota keluarga besar Komunikasi UII meraih penghargaan. Misalnya, Narayana Mahendra P meraih Juara 1 Dosen Berprestasi dalam Anugrah Prestasi Dosen FPSB UII. Lalu Ida Nuraini Dewi KN sebagai juara II, dan Puji Rianto meraih juara III.

Penilaian Dosen Berprestasi ini berdasar dari nilai kinerja dua semester tiap jurusan/ prodi. Misalnya Raden Narayana Mahendra Prastya banyak menerbitkan artikel jurnal. Ia pada 2020, menerbitkan artikel tentang Jurnal yang membahas tentang peristiwa terorisme di New Zealand dan Sri Lanka berjudul Framing analysis of government crisis communication in terrorist attacks (Case in New Zealand and Sri Lanka). Sebelumnya, ia juga menjadi Dosen Berprestasi FPSB UII pada 2019.

Sedangkan Ida Nuraini Dewi Kodrat Ningsih pada 2020 aktif juga dalam menulis. Salah satunya menulis soal Kebijakan redaksi media dalam pemberitaan haji di jurnal nasional. Ia juga menulis dalam salah satu bab dalam buku tentang covid-19 di website pemerintah. Sedangkan Puji Rianto yang meraih Juara 3 banyak menulis publikasi di jurnal dan menerbitkan satu modul yang membantu proses perkuliahan dengan modul bertajuk metode riset kualitatif.

Tak hanya dosen, mahasiswa Komunikasi UII juga menggondol pencapaian menarik. Misalnya Muthia Rahma Syamila, mahasiswa Komunikasi UII program internasional yang diganjar penghargaan Kategori Bidang Kesenian/ Karya kreatif. Lalu pada penghargaan Kategori Bidang Akademik diberikan pada mahasiswa Komunikasi UII bernama Ajeng Putri.

 

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Langkah-langkah Bekerja Kreatif dan Inspiratif Menjadi Creativepreneur

Reading Time: 2 minutes

Memulai wirausaha sebaiknya berbasis riset. Riset yang berkualitas pada gilirannya akan menentukan tingkat kreatifitas dan seberapa inspiratif usaha yang kita tekuni. Tapi, itu saja tidak cukup. Wirausahawan harus mengetahui empat langkah ini agar dapat menjadi wirausahawan yang kreatif dan inspiratif. Be a creativepreuneur!

“Peluangnya masih besar untuk membuat usaha di era digital ubu bisa mulai dr dropsipper, reseller, trus meningkat,” kata Adhitya Maulana, Chief Operation MAHIR dalam Studium General pada Milad ke 26 FPSB UII pada Kamis 15 April 2021.

Maulana memberikan empat (4) langkah menjadi creativepreneur dalam studium general bertema Cara Kerja Kreatif dan Inspiratif kamis lalu. Studium General ini adalah puncak dalam rangkaian Milad Ke 26 FPSB UII yang mengambil tema besar Menjadi kreatif dan produktif di era disruptif.

Apa saja langkah-langkah menjadi creativepreneur itu?

Langkah pertama, pilih bidang usaha yang menyenangkan diri. Maulana menjabarkan pemilihan bidang penting sesuai dengan beberapa kriteria yang menyenangkan dan menguntungkan. Misalnya, sesuai hobby/interest, sesuai keahlian, dibutuhkan/on demand, dan menyandarkan pada riset. Maulana menggarisbawahi tentang membudayakan riset supaya apa yang kita tawarkan dan hasilkan selalu research based. “Jadi, bisnisnya punya data yang valid, bukan sekadar ‘kayaknya’ bakal laku,” kata Maulana.

Langkah kedua yaitu kreatif & inovatif. Setelah menentukan bidang usaha, langkah kedua menurut Adhitya Maulana, adalah proses kreatif dan dan inovatif. Membuat usaha baru, haruslah berbeda. Misalnya usaha yang belum pernah ada sebelumnya tetapi produk atau jasanya, sudah diriset adalah kebutuhan ‘pasar’. Jadilah yang pertama (pionir) dan berbeda dari usaha yang lain.

Akan tetapi, sebuah usaha kreatif tidak melulu harus jenis usaha yang baru. Usaha lama pun bisa diinovasi disesuaikan dengan jaman atau segmentasi pasarnya. Usaha ini biasanya usaha lama yang diinovasi dengan pendekatan berbeda dan disesuaikan dengan segment pasar. Misalnya jasa ojek yang dulu digunakan secara konvensional, sekarang diinovasi menggunakan pendekatan baru melalui aplikasi ojek online.

“Kreatif inovatif nggak harus selalu baru, tapi bisa dengan pengembangan dan pendekatan beda,” jelas Adhitya Maulana.

Sedangkan langkah ketiga adalah memiliki skill set atau perangkat keahlian. Membuka usaha tidak harus memiliki semua keahlian sekaligus. Setidaknya, kita bisa satu persatu mempelajari beberapa keahlian dasar untuk menunjang bisnis yang akan kita jalankan. Beberapa keahlian utama yang wajib dimiliki adalah keahlian teknis, manajerial, komunikasi, pemasaran & penjualan, Creative & Critical thinking skill (mindmapping), dan literasi digital.

Lalu adalah Creative Thinking sebagai langkah keempat.  “Ini 100% murni pengalaman saya,” ujar Maulana. Tahap mencari ide kreatif untuk memulai usaha ternyata gampang-gampang susah. Mudah karena itu hal sepele yang bisa didapat hanya dengan ngobrol atau berkhayal. Susah karena bisa saja banyak ide yang muncul, sehingga sulit mau memilih yang mana dan kadang diliputi rasa takut produknya bakal laku atau tidak. Lalu tentu saja juga kreatif mencari permodalan & pendanaan untuk memperbesar usaha jadi kunci.