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Reading Time: 2 minutes Methods are mere tools. It helps research achieve its goals. Therefore, the method as far as possible is mastered by all. Both qualitative and quantitative research methods. With quantitative methods, research can look at various statistical and numerical possibilities. Kunto Adi Wibowo, Lecturer at Fikom Unpad, Bandung, received the message from his professor during his […]
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Reading Time: < 1 minute Feature memungkinkan kita menulis dengan penuh gaya. Tulisan berita kisah, atau biasa disebut feature, bisa bikin penulis eksplorasi gaya Bahasa, menginjeksi nilai-nilai, hingga bercerita seperti dongeng. “Meski mirip bercerita atau dongeng, feature bukan imajinasi ya, hanya gayanya bercerita. Jadinya lebih luwes dan tidak kaku dibanding menulis berita hardnews,” kata A. P. Wicaksono, pembicara dari pengelola […]
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Reading Time: 2 minutes Riset menjadi penting dalam produksi konten kreatif. Riset menentukan seberapa kuat konten podcast yang akan anda buat. Ide kreatif juga akan muncul dengan sendirinya ketika riset konten podcast dilakukan. Termasuk meneliti konten-konten podcast milik orang lain. Setidaknya, ada lima tips dalam melakukan riset agar menjadikan konten podcast Anda unik dan menarik. “Pertama, tentukan dulu mau […]
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Reading Time: 2 minutes Metode adalah semata alat. Ia membantu penelitian mencapai tujuannya. Oleh karenanya, metode sedapat mungkin dikuasai semuanya. Baik itu metode penelitian kualitatif maupun kuantitatif. Dengan metode kuantitatif, riset bisa melihat beragam kemungkinan statistik dan angka. Kunto Adi Wibowo, Dosen di Fikom Unpad, Bandung, mendapatkan pesan itu dari profesornya selama ia studi doktoral di Amerika Serikat. Sejak […]
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Reading Time: 2 minutes Features allow us to write in style. Writing news stories, or commonly called features, can make writers explore language styles, inject values, and tell stories like fairy tales. “Although it looks like a story or a fairy tale, the feature is not an imagination, it’s just a storytelling style. It’s more flexible and less rigid […]
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Reading Time: 2 minutes If you review research journal manuscripts with quantitative methods, be sure to do an empathetic review. Submission of criticism is good, but still must be constructive. As a manuscript reviewer, make sure that you do not have a conflict of interest with the content of the manuscript. “Immediately inform the editor if you have a […]
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Reading Time: 2 minutes Writing is not an easy matter. Moreover, writing so that many people buy and are interested in the products we sell. Writing for advertising content especially, can’t be too long, let alone convoluted. Advertising content must persuade people to at least stop viewing our products. The key to reaching consumers is to write-copywriting eye catching, […]
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Reading Time: < 1 minute Jika anda melakukan review (mengulas) naskah jurnal penelitian dengan metode kuantitatif, pastikan lakukan penelaahan secara empatik. Penyampaian kritik itu baik, tetapi tetap harus konstruktif. Sebagai reviewer naskah, pastikan juga anda tidak memiliki konflik kepentingan dengan konten naskah. “Segera informasikan pada editor jika anda memiliki conflict of interest,” kata Kunto Adi Wibowo, dosen Fikom Unpad, di […]
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Reading Time: 2 minutes Menulis bukan perkara mudah. Apalagi menulis agar banyak orang ikut membeli dan tertarik dengan produk jualan kita. Menulis untuk konten iklan terutama, tak bisa terlalu panjang, apalagi berbelit-belit. Konten iklan harus mengajak orang minimal berhenti melihat produk kita. Kunci meraih konsumen adalah menulis copywriting yang eyecathing, simpel, dan tidak panjang. Langka memulai menulis untuk iklan […]
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Reading Time: 2 minutes To become a professional, we must be able to decide whether to be a generalist or a specialist. Even though there are some people who choose to be generalists, they can do anything, but it’s best if pursuing your field of specialization can be a direction since you are a student. Specialization in the field […]
