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International Workshop “Semiotics of Brands and Consumer Culture”
Speaker: Prof. Kristian Bankov
New Bulgarian University – Secretary General of International Association for Semiotic Studies (IASS)
This one day workshop aims to delve into the application of semiotics as a valuable tool box for critically analyzing the phenomena of brands and consumer culture. Throughout the workshop, participants will actively engage in examining various brands, advertising, and marketing cases, employing some semiotic models.
The overarching goal of this workshop is to enhance the participants analytical skills in conducting semiotic research on brands and consumer culture. The workshop will be divided into four parts:
- Introduction to applied semiotics in advertising , marketing and branding
- Analysis of concrete commercials
- Introduction to semiotics of branding
- Analysis of local brands using the brand mythology model
Will be held:
- Yogyakarta (hybrid), 22 August 2023 at 08.00-16.00 WIB
- 3rd floor Audio Visual Room Departement of Communication, Universitas Islam Indonesia, Jl. Kaliurang 14,5 Sleman, Yogyakarta
- Limited for 20 participants (on-site) and 25 participants (online). Please kindly register here https://bit.ly/workshopsemiotics2023 by 18 August 2023
- Free of charge, the participants will get certificate, lunch and coffee break
