Untuk memperkenalkan berbagai macam media di Yogyakarta pada mahasiswa Prodi Ilmu Komunikasi UII angkatan 2009, HIMAKOM yang didukung oleh Prodi Ilmu Komunikasi UII mengadakan kunjungan industri media. Kunjungan yang diikuti oleh 83 mahasiswa ini  dilakukan pada tanggal 31 Mei 2010 pada pukul 09.00 – 15.30 WIB. Lokasi kunjungan yaitu di KPID Yogyakarta, UNISI FM, dan Radar Jogja.

Tepat pukul 09.45 WIB, rombongan tiba di KPID Yogyakarta yang terletak di Jalan Brigjen Katamso Yogyakarta dan disambut oleh Ketua KPID yaitu S. Rahmat Arifin. Dalam sambutannya, mahasiswa UII diharapkan mampu menjadi lulusan broadcaster yang handal namun tetap menggunakan kode etik penyiaran serta menghasilkan program yang mendidik. Selama ini, berbagai macam program hiburan yang ada di media elektronik belum tentu mengandung unsur pendidikan karena banyak dari program tersebut hanya mengikuti selera pasar.

Kunjungan yang kedua dilanjutkan ke RADIO UNISI FM yang terletak di Jalan Demangan Yogyakarta. Di Radio UNISI FM mahasiswa memperoleh gambaran tentang ruang siaran dan ruang produksi berita, selain itu mereka juga melakukan praktek siaran.

Yang menjadi Kunjungan industri terakhir yaitu Radar Jogja. Di sini mahasiswa dikenalkan dengan lingkungan redaksi media cetak, tata letak layout koran, dan pengelolaan atau penempatan

JURNAL KOMUNIKASI

Volume 3, Nomor 2, April 2009

ISSN 1970-848X

Corporate Social Responsibility (CSR): the Communication Challenge

Oleh: Dyah Pitaloka, SH., MA

Abstract

Corporate Social Responsibility has now face a new challenge. Skepticism and untruthful reaction from public and stakeholders rise as a form of response toward the practice of Corporate Social Responsibility.  Latest research in England found that UK’s biggest corporation facing the same condition as the public level of trust declining and skepticism towards corporate efforts rising up (Hawkins, 2005). This negative perception and skepticism toward the CSR messages communicate by the corporate has a matter of fact become challenge for the future development of the practice of CSR. Moreover, the response given by the media, pressuring groups and other significant groups in the community cannot be considered as a friendly and supportive action. It takes more than just a 30 second spots of TV commercial to build public trust and support. Detail information gained from an open dialogue with various stakeholders will give a better picture of how people think, hope, expect from corporation and its action.

Penerbit :
Program Studi Ilmu Komunikasi
Fakultas Psikologi dan Ilmu Sosial Budaya
UNIVERSITAS ISLAM INDONESIA

JURNAL KOMUNIKASI

Volume 3, Nomor1, Oktober 2008

ISSN 1970-848X

Ideologi Islam dalam Kebijakan Redaksional Harian Umum Republika:

Analisis Wacana Kritis tentang Pemberitaan Konflik PKB dan Film Fitna

Oleh: M. Exsa Firmansyah

 Abstract:

This research focus on Islamic ideology in the redactional policy, that was one of the internal factor when creating a Republika news product towards PKB conflict, Ahmadiyah cult and Fitna controversy. The analysis of content at PKB’s conflict was shown Republika’s neutral display. Its neutral display was shown by the theme, the option of people who was being the source. While, at the Fairclough text analysis, Republika was shown the negative effect from  that conflict which didn’t have  the good effect for two sides, but could bring the negative effect for the party. For  the news of Ahmadiyah,  the content analysis was shown Republika’s position  as  one  side  which  against  Ahmadiyah  with  used  perception  that Ahmadiyah  is untrue  side. From the research the researcher done, there`s a conclusion that islamic ideology in the Republika redactional policy, can be categorized as the form of conservative Islamic ideology.