Tag Archive for: international program

ACSS 2025: Workshop Series for IPC Students Batch 2025

ACSS, which stands for Academic and Skills Study, is a welcoming program designed for new IPC students. It is an annual program aimed at preparing them to adapt to the new academic journey from high school to higher education. This year’s Academic Skills Study (ACSS) programme, themed Promoting Global Solidarity through Media and Communication, is an effort to address pressing global issues through communication science.

It was held on September 26, 2025, at the Soekiman Wirosandjojo Auditorium Building, 3rd Floor, UII. This programme had been deliberately prepared in response to global challenges such as natural disasters, climate change, social injustice, armed conflicts, and wars in various countries.

To support this objective, various workshops were held, with the hope that IPC batch 2025 students who participated would be able to understand the role of media and communication in various contexts. Among other things, how media and communication shape narratives and build intercultural understanding to the point of being able to drive positive action through information on various media platforms.

The following are various workshops full of insights for IPC batch 2025 students:

Workshop on Promoting Global Solidarity through Creative Writing

By Nadia Wasta Utami, S.I.Kom, M.A

Active as a lecturer and marketing director at UII, the speaker delivered material focusing on how people use social media to fulfil their needs for news, entertainment, connection, and personal validation. To take on this role, students were encouraged to focus on the understanding that social media is a space for daily activities and to actively produce content.

One of the purposes of producing content is to conduct social campaigns. In relation to the ACSS 2025 topic, the speaker mentioned that social media is a space to create movements. The goal is to learn how to create powerful content to achieve a specific objective, such as spreading a social campaign. There are four stages in the process of creating a powerful social media campaign, including understanding the brief, gaining the idea, creating a creative brief, and the idea development process.

‘When a story is relevant, people will listen; when an issue is relevant, people will act; when content is relevant, people engage. Like, comment, share, save,’ she said.

In this workshop, students were divided into three groups to produce social media campaign posters. They had to discuss current political issues that were viral and urgent to resolve. They had to clearly define their objective, goal, or target for the campaign.

Workshop Introduction to Academic Writing

By Iwan Awaludding Yusuf, Ph.D.

The workshop began with a reflective question to the students, ‘Why is academic writing important?’ The speaker explained that written words are considered the best way to convey ideas.

He also mentioned that ‘humans are natural researchers,’ meaning that humans naturally have a tendency or inclination to conduct research, make observations, and seek knowledge and new things. Humans always try to understand the reality around them to find answers in order to survive and adapt.

‘You can put your interest in academic writing. Write something you really enjoy. Write something that’s been bothering you or on your mind lately,’ he added.

Academic writing is a systematically structured piece of writing that follows a logical flow accepted by the scholarly community, is open to scrutiny, and is subject to testing for its validity.

After presenting the material, students were invited to discuss the use of AI. ‘Can we use AI for writing academic papers?’ Some students argued that using AI would lead to the possibility of plagiarism, while others believed it could be used to enhance the quality of the writing itself. After further discussion, the session ended with an individual writing activity that was instructed for them to review their overall understanding of the workshop material.

Alumni Sharing

By Arsila Khairunnisa, S.I.Kom.

Arsila is an IPC alumnus from the 2020 batch who became the best graduate of 2024 with a GPA of 4.0. She shared her story through a PowerPoint presentation titled ‘If I Could Start Again,’ recounting her struggles until graduation.

Despite being considered successful, she mentioned various decisions she regretted. She shared these regrets during the Alumni Sharing session. She said that before starting class, we must prepare ourselves in advance by reviewing tomorrow’s material for certain subjects. Never be absent from class activities so that we have a maximum understanding of the material. Involvement and effort are also necessary to continue to develop by starting several projects as a portfolio because we will use it to build our future careers.

‘You are always stronger than you think and more capable than you believe,’ said Arsila, offering motivation.

Arsila also provided several tips and tricks to maximise results and achieve perfect scores in studies. She also gave a brief explanation about passion and how to explore our true passion by taking advantage of opportunities and practising consistently, because passion is related to effort, not happiness.

Workshop From High School to Higher Education: Developing Resilience in a Changing World

By Wanadya Ayu Krishna Dewi, S.PSI, M.A.

This workshop was a session where students met with lecturers who are also psychologists from UII. The transition period from secondary school to university certainly requires adaptation skills. Some of the differences point to five things, namely academic expectations, time differences, high independence and responsibility, perspectives on presence and individual awareness, and being far from home and family.

‘No pain, no gain,’ she said.

‘No matter what challenges you have faced, in the future, have tawakkul in Allah, and trust your life in God’s hands, and no matter what path He has led you on, it will always be a good opportunity.’ She added.

Difficulties are faced with resilience, but that does not mean students should avoid stress; rather, it is about how we adapt. Resilience is important during transition because it protects mental health and well-being.

In this workshop, students were invited to do various activities, such as drawing the natural scenery they wanted. This is related to the growth of mindsets, namely fixed mindset and growth mindset. How students are invited to understand the process rather than the results.

Next, the students were divided into several groups with four people in each group. They discussed fixed mindsets and growth mindsets. ‘We don’t know any other way that can lead us to success.’ ‘I can still grow from my goals and must always be grateful for what has been given.’ ‘Be open to future opportunities.’ Another activity was resilience mapping, where each member shared one major challenge they had faced.

ACSS

The Academic Skills Study (ACSS) 2025 took the theme of Promoting Global Solidarity through Media and Communication. This agenda was held on September 26, 2025, at the Soekiman Wirosandjojo Auditorium Building, 3rd Floor, UII. This programme was a form of welcome for Students of IPC batch 2025.

Given the current unfavourable global conditions, this theme was chosen due to the ongoing global challenges, including natural disasters, climate change, social injustice, armed conflicts, and wars. These challenges have triggered inequality and division, necessitating global solidarity.

As Communication Science students, IPC students are invited to understand the role of media and communication in several contexts. These contexts include how media and communication shape narratives and build intercultural understanding. Second, promoting unity, inclusion, and empathy. Third, informing, inspiring, and driving positive action at the national and international levels.

The Head of the Communication Science Study Programme at UII, Dr. Zaki Habibi, M.Comms., had the opportunity to welcome new IPC UII students. He advised that this agenda was created to prepare students for their four-year study journey ahead.

“Pop up to your academic transcript, it is quite important for you to get ready with the skills and requirements needed for your future,” he said.

From the speech given by Dr. Zaki Habibi, several messages of hope for students of IPC batch 2025 included having a strong sense of togetherness and a clear direction in campus life, having a positive commitment to the world, and being able to use communication as a force for good in a global context.

To support all of this, the ACSS 2025 programme was carefully designed. Several workshops were conducted with the active involvement of students. These workshops included Promoting Global Solidarity through Creative Writing with facilitator Nadia Wasta Utami, S.I.Kom., M.A., who has experience in various campaigns, especially for all of UII’s official social media accounts.

Next was the Introduction to Academic Writing workshop by Iwan Awaluddin Yusuf, Ph.D. In this session, students were invited to understand something interesting and potentially worthy of academic writing. This was followed by a sharing session with IPC batch 2020 alumna Arsila Khairunnisa, S.I.Kom. She is the top graduate of 2024 with a GPA of 4.00, and she shared her experience in public speaking to inspire others. Finally, there was a motivational and mental preparation session entitled From High School to Higher Education: Developing Resilience in a Changing World by Wanadya Ayu Krishna Dewi, S.Psi., M.A., a lecturer and psychologist from the Faculty of Psychology at UII.

Alor Setar

Starting on August 19, 2025, the International Program Communication (IPC) UII collaborated with SCIMPA UUM to visit the Alor Setar region in Malaysia. In the P2A ICE CREAM project themed CHOCO or “Creative Home of One ASEAN Community”, the participants explored the culture and history of the region through the perspective of photography.

Accompanied by Kelab Kamera Kedah, a professional photography community based in Kedah, the delegates were invited to explore cultural objects in Alor Setar. Some of the locations visited included the Zahir Alor Setar Mosque, the State Art Gallery, and Pekan Rabu with its legendary local culinary specialty, Emanis Bahulu.

Divided into three teams, the UII and UUM delegates collaborated on projects covering three areas: photography, videography, and creative writing. The first team explored historic mosques and captured their architectural aesthetics, delving into the stories and historical values of Islamic culture. The second team focused on unique abstract art, works that utilised recycled materials as a medium for creative exploration. The third team focused on traditional Malaysian culinary culture by analysing diversity as part of local identity.

One of the UII delegates, Ananda Siti Ana, together with the Kelab Kamera Kedah, gained insight into finding uniqueness through abstract art. “What I got from the Kelab Kamera Kedah was learning about the uniqueness of abstract paintings using recycled waste, as well as distinctive Malay buildings, learning about unique and creative cultures,” she said.

Meanwhile, Amira Farisah binti Ismail from UUM shared her meaningful experience during this activity. “I learned a lot of art from that museum. We learned about types of arts, the abstract, also learned that every art has different meaning, story, and what the artist wants to represent to the audiences. We also learned how to use a camera by taking pictures in that museum and also taking pictures of models from UII who wore traditional clothes. This activity is so good for students to learn a lot about art and also provides an opportunity for students to see different cultures,” explained Amira. This statement underlines the educational value and cross-cultural experience gained by the delegates.

From this project, in addition to strengthening international collaboration between students and artists, the community will also produce a comprehensive work in the form of an online magazine that combines photos, videos, and creative narratives. It is hoped that this online magazine will be a reflection of the cultural understanding gained through observation and direct interviews.

Alor Setar was chosen because the city has a rich cultural heritage, with various innovations in its artworks. The P2A ICE CREAM CHOCO 2025 project utilises this potential as a basis for the exploration and development of multidisciplinary artworks that describe or interpret the richness of local culture through a modern lens.

Three Malaysian Students Finally Complete ICT Programme

Three students from Universiti Utara Malaysia (UUM) have completed one semester of the International Credit Transfer (ICT) programme. The three students are Hareesh Ravi, Adam Danial bin Abdul Shukor, and Ku Mohd Fathi bin Ku Mohd Fauzi.

To mark the conclusion of the ICT program, the Department of Communication Studies at UII held a graduation ceremony on August 8, 2025.

As part of the International Programme Communication (IPC) at UII, the UUM students gained diverse experiences. In addition to academic activities, cultural immersion and exploration of tourist attractions were also conducted to support the ICT programme.

The Head of the Communication Studies, Dr. Zaki Habibi, extended his congratulations, hoping that the meetings and experiences at IPC UII would impart leadership skills.

“Congratulations on completing this programme. Personally, even though this programme has ended, I hope that the encounters, experiences, and the ups and downs, including learning about leadership, are the essence of every mobility programme,” said Dr. Zaki Habibi.

Some of the activities that took place in May 2025 included social engagement in Magelang, where they learned batik making and pottery crafting. A few months prior, the three of them also attended the wedding of one of their colleagues from the Department of Communications at UII. Interacting with the local community and experiencing their culture left a lasting impression on the ICT participants.

The ICT programme not only provides students with experiences but also strengthens the relationships and collaborations established between UII and UUM. This was highlighted by the Head of the Department of Communications, Iwan Awaluddin Yusuf, Ph.D.

“ICT is not just about the friendship between three students but also the good relationship between UII and UUM,” said Iwan Awaluddin Yusuf, Ph.D.

During the farewell event, the three ICT programme students shared their impressions and expressed their gratitude.

For Hareesh Ravi, the ICT programme was a turning point in his life. The Indian-born UUM student said, “Thank you for allowing us to study here. Studying here is not just about learning; it is an experience that has been a turning point for us,” he said.

Meanwhile, his colleague, Ku Mohd Fathi bin Ku Mohd Fauzi, noted that communication in Indonesia is very different from his previous learning experiences in other countries. At UII, communication between lecturers and students is conducted on an equal footing.

“I am happy because here, lecturers and students are very close, the best thing. It’s not just the place but the people—how everyone here strives to do their best, and I will miss that,” he concluded.

Lastly, Adam Danial bin Abdul Shukor expressed his pride in being part of the ICT programme at UII, “I am very proud to study here; the friends, lecturers, and environment are amazing,” he stated.

Three Habits That Boost Productivity During University Exams

University life can be intense, especially during exam season when assignments, projects, and revisions gather at once. Good habits aren’t just helpful in these moments; they’re essential. Habits are powerful because they allow us to act without overthinking, saving time and mental energy. When developed intentionally, the right habits can help students stay organized, focused, and on track for academic success. Below are three of the most effective habits for staying productive during exams and managing a heavy workload (Carden, 2018).

  1. Plan Your Day Daily

Successful students don’t leave their days to chance. Building the habit of daily planning helps bring structure to chaos. Taking 10–15 minutes each morning or the night before to write down tasks, prioritize deadlines, and block time for studying makes a huge difference. A clear plan will help to reduce anxiety, improve time management, and make large projects feel more manageable. Whether you use a physical planner or a digital app, the key is consistency.

  1. Start the Day Early

Early mornings can be a secret weapon. Waking up early provides quiet, uninterrupted hours that are perfect for reviewing notes, reading, or completing assignments. Instead of rushing through the day or staying up too late, starting early promotes a calmer and more focused routine. It’s not about waking up at 5 a.m.—just an hour earlier than usual can make a big difference in how much you accomplish.

  1. Minimize Distractions

While goal setting is important, it’s even more powerful to create an environment that supports focus. One of the best productivity habits during exam season is minimizing distractions. This could mean studying in a quiet space, turning off phone notifications, or using tools like website blockers to stay on task. Even short periods of deep, undisturbed focus can lead to more efficient studying and better results.

Forming positive habits like daily planning, starting the day early, and minimizing distractions can significantly boost productivity during exams. These habits help students use their time wisely, reduce stress, and ultimately achieve better academic results. Start with one habit, stay consistent, and let the results speak for themselves.

References

Carden, L. (2018). Habit formation and change . researchgate, 20.

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

Tiga Kali Berturut-turut Mahasiswa IPC Jadi Lulusan Terbaik, IPK Nyaris Sempurna!

Tiga kali berturut-turut mahasiswa dari Ilmu Komunikasi UII khususnya international program (IPC) berhasil menjadi lulusan terbaik di tingkat fakultas (FPSB).

Kali ini giliran Gelegar Carnellian Talenta, S.I.Kom alumni angkatan 2020. Ia menyusul dua teman angkatannya yang lebih dulu lulus yakni Arsila Khairunnisa, S.I.Kom dan Fikri Haikal Ramadhan, S.I.Kom. Selengkapnya: https://communication.uii.ac.id/wisudawan-terbaik-hingga-predikat-summa-cumlaude-dari-prodi-ilmu-komunikasi-uii/

Pembekalan wisudawan FPSB pada 21 Januari 2024 menjadi momen terbaik bagi Gelegar. Ia dinyatakan sebagai lulusan terbaik dengan raihan IPK 3,94.

Menurutnya menjalani proses akademik di Prodi Ilmu Komunikasi UII memberikan banyak pengalaman menarik. Selain Ilmu Komunikasi yang aplikatif juga nilai-nilai Islam untuk pedoman hidup.

“Saya merasa sangat bersyukur dan bangga dapat menyelesaikan studi di jurusan Ilmu Komunikasi Universitas Islam Indonesia (UII). Perjalanan akademik di UII telah menjadi pengalaman yang luar biasa, tidak hanya dalam membekali saya dengan ilmu komunikasi yang relevan dan aplikatif, tetapi juga dalam menanamkan nilai-nilai keislaman yang menjadi pedoman dalam kehidupan,” ujarnya.

Selama kurang lebih empat tahun berbagai petualangan telah dilaluinya. Sebagai mahasiswa IPC, berbagai program internasional telah diikutinya. Salah satunya adalah program exchange di Universiti Utara Malaysia (UUM) selama satu semester menjelang akhir studinya.

“Dengan fasilitas dan beberapa program yang telah diprovide oleh prodi, saya mendapatkan pengalaman yang sangat berharga dalam memperluas wawasan saya. Saya juga mendapatkan kesempatan untuk melakukan pergantian mahasiswa internasional di Universiti Utara Malaysia,” ungkap Gelegar.

Ia berharap dari pembelajaran yang interaktif, serta suasana akademik yang inklusif di Prodi Ilmu Komunikasi UII dapat menciptakan perubahan positif di masyarakat melalui peran para alumni

“Saya ingin mengucapkan terima kasih kepada seluruh dosen, staf, dan teman-teman yang telah memberikan dukungan dan inspirasi sepanjang perjalanan ini. Semoga ilmu yang kita peroleh menjadi bekal yang bermanfaat untuk membangun masa depan yang lebih baik. Saya bangga menjadi bagian dari keluarga besar Ilmu Komunikasi UII dan siap memberikan kontribusi terbaik di bidang yang saya tekuni,” tandasnya.

Emotional Intelligence

The ability to perceive, comprehend, and control one’s own emotions as well as to affect and influence those of others is known as emotional intelligence (EI). Daniel Goleman popularized the term emotional intelligence (EI), which was first used by psychologists Peter Salovey and John Mayer (team, 2024).

It includes abilities like empathy, self-awareness, and effective interpersonal communication. Emotional intelligence is essential in both personal and professional contexts since it improves relationships, encourages teamwork, and guarantees productive communication. Understanding emotional intelligence (EI) can result in significant gains in our interactions in the linked world of today, when communication is the main key to success and unity.

The Aspects of Emotional Intelligence and Their Effect on Communication

Emotional intelligence comprises five core aspects: self-awareness, self-regulation, motivation, empathy, and social skills. Each of these significantly impacts how we communicate.

Self-awareness enables individuals to understand their emotional triggers and responses, ensuring their communication is deliberate rather than reactive. For instance, a self-aware person in a heated argument might pause before responding, reducing conflict.

Self-regulation allows individuals to control impulses and maintain composure under stress, facilitating respectful and composed interactions.

Empathy is the cornerstone of understanding others’ emotions. It helps us listen actively and respond appropriately, creating an atmosphere of trust.

Social skills, such as teamwork and conflict resolution, are essential for navigating complex interpersonal dynamics.

By mastering these aspects, individuals can foster open and effective communication, avoiding misinterpretations and building stronger relationships.

The Role of Emotional Intelligence in Effective Communication

Clear, sympathetic, and powerful communication requires emotional intelligence. It assists people with interpreting the emotions of others, controlling their own emotions, and adjusting their reactions according to the situation. This ensures that messages are successfully conveyed and encourages comprehension.

One common example is when a teacher provides feedback to students without criticizing or discouraging them; this is regarded as a productive and successful approach to dealing with the issue. By doing this, students would be inspired to put in more effort and view the criticism as an opportunity for growth rather than a deterrent. The example provided demonstrates how emotional intelligence improves communication and guards against miscommunication.

Emotional intelligence is undeniably central to effective communication. Its aspects—self-awareness, self-regulation, empathy, and social skills—enable us to navigate the complexities of human interaction with clarity and sensitivity. Emotional awareness, in particular, prevents misunderstandings and fosters meaningful connections, making it valuable in both personal and professional contexts.

To enhance emotional intelligence, individuals can:

  1. Practice active listening, focusing on understanding rather than simply responding.
  2. Engage in self-reflection to recognize and address emotional triggers.
  3. Seek feedback to identify blind spots in interpersonal communication.
  4. Cultivate empathy by considering others’ perspectives and experiences.

By prioritizing emotional intelligence, we can transform the way we communicate, creating a foundation for stronger relationships, better teamwork, and a more compassionate world.

Reference:

team, N. e. (2024). Goleman’s Theory of Emotional Intelligence: A Comprehensive Exploration.

 

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

 

UII

Starting university felt like stepping into a new world filled with endless possibilities. My expectations were high—I imagined a life of freedom, excitement, and growth, unburdened by obstacles. I thought university would be my bridge to the outside world, where I could explore new horizons without limitations. As the semester unfolded, I realized that while those expectations had some truth, the reality was far more nuanced.

One of the most challenging aspects of my first semester was adapting to the drastic shift from high school to university. The transition wasn’t just academic; it required me to adjust to a completely new environment. This was particularly overwhelming as an international student. Navigating unfamiliar systems, connecting with new people, and finding my place in a diverse community were hurdles I had to overcome. Yet, these struggles taught me resilience and adaptability—skills I know will serve me well in the future.

On the flip side, this semester wasn’t all about challenges. A significant part of university life has been the personal growth I’ve experienced. Interacting with peers from different backgrounds and perspectives has allowed me to expand my thinking and develop a deeper understanding of myself. Every conversation, group project, and activity has contributed to my personal development, making this journey both exciting and enriching.

One of the highlights of this semester has been discovering a new perspective in my Communication Science classes. A standout lesson for me was realizing the importance of becoming the best version of myself—not just academically but holistically. I came to understand that securing a bright future isn’t about perfection but rather about consistent self-improvement. Additionally, I learned that ignorance isn’t a flaw; it’s an opportunity to broaden my vision. This shift in mindset has encouraged me to embrace curiosity and approach learning with humility.

One of the most memorable courses I took was Introduction to Public Relations. At first, it was challenging to understand PR strategies and models, but our lecturer made it easier with case studies and feedback. This taught me that I don’t have to master everything right away,I just need to keep improving. I also learned the importance of clear communication and its impact, which will be valuable for my future.

Reflecting on my first semester, I feel deeply grateful for the experiences I’ve had. Meeting incredible people, gaining knowledge, and navigating challenges have all contributed to my growth. Most importantly, this semester has gifted me a transformation—one that has given me confidence and clarity about the person I want to become.

The journey hasn’t been without its ups and downs, but every moment has been worth it. As I look forward to the semesters ahead, I’m excited to continue learning, growing, and embracing the opportunities that come my way. My first semester has taught me that university life is not just about academics but about discovering yourself and your place in the world.

 

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

Terima Kunjungan dari UNISMA 45 Bekasi, Prodi Ilmu Komunikasi UII Sampaikan Benchmarking Kurikulum hingga International Program

Prodi Ilmu Komunikasi UII menerima kunjungan dari Universitas Islam 45 (UNISMA) Bekasi pada 6 Desember 2024 di Ruang Rapat Magister FPSB UII. Kunjungan dilakukan dalam rangka benchmarking pengembangan Program Studi di UNISMA Bekasi menuju Akreditasi Unggul.

Untuk menjawab langkah menuju Akreditasi Unggul, benchmarking yang perlu dibedah tentu soal penjaminan mutu serta kurikulum.

Pihak UNISMA 45 Bekasi yang diwakili oleh Dr. Tatik Yuniarti, M.I.Kom. selaku tim penjaminan mutu mengawali diskusi dengan menanyakan implementasi penjaminan mutu di lingkup Prodi Ilmu Komunikasi UII.

“Bagaimana Implementasi (penjaminan mutu) dan perjalanannya seperti apa, karena di UNISMA jajaran penjaminan mutu masih minim personilnya dan general di tingkat universitas. Kami sebenarnya ingin memulai per Prodi, ingin melihat implementasi yang dilakukan secara rutin setiap semesternya di tim. Sehingga menjadi gambaran bagi kami,” ujar Dr. Tatik Yuniarti, M.I.Kom.

Terima Kunjungan dari UNISMA 45 Bekasi, Prodi Ilmu Komunikasi UII Sampaikan Benchmarking Kurikulum hingga International Program

Terima Kunjungan dari UNISMA 45 Bekasi, Prodi Ilmu Komunikasi UII Sampaikan Benchmarking Kurikulum hingga International Program

Kaprodi Ilmu Komunikasi UII Iwan Awaluddin Yusuf, S.I.P., M.Si., Ph.D. sedikit bercerita perjalanan dari Akreditasi C menuju Unggul yang secara organik dibangun bersama-sama. Tak hanya itu percobaan demi percobaan implementasi kurikulum dilakukan hingga menemukan formulasi yang efektif untuk mahasiswa.

Salah satunya terkait penempatan magang yang lebih efektif dilakukan setelah mahasiswa menyelesaikan skripsi. Penempatan ini dilakukan setelah ada evaluasi serta concern dari mahasiswa.

“Barangkali hal-hal seperti itu (evaluasi kurikulum) kami menyeimbangkan antara tuntutan eksternal seperti kurikulum Kampus Merdeka dan sebagainya denga napa yang bisa kami kontribusikan dengan style dan sumber daya kami, keunggulan-keunggulan kami yang justru membentuk Prodi,” jelasnya.

Setalah menjelaskan berbagai formulasi yang diterapkan, pertanyaan-pertanyan lain muncul khususnya mengenai International Program Communications (IPC) yang sejak 2018 resmi menerima mahasiwa dari dalam dan luar negeri.

Secara umum, IPC terbentuk karena adanya penerimaan mahasiswa asing. UII memiliki berbagai komponen beasiswa untuk mahasiswa asing, sehingga tak sedikit menerima mahasiswa yang harus menggunakan bahasa Inggris dalam proses pembelajaran.

“Ketika ada mahasiswa asing otomatis semua kebutuhan menggunakan bahasa Inggris. Kalau campur-campur mahasiswa internasional jadi tidak paham, sehingga itu menjadi komitmen kami bahwa jika ada satu mahasiswa asing jangan pernah menggunakan atau kurangi menggunakan bahasa Indonesia,” ujar Iwan Awaluddin Yusuf.

Dari sana IPC terbentuk, kini menjelang 5 tahun berjalan berbagai mobility international berjalan seperti exchange program ke Malaysia, Italia, Belanda, dan Jerman. Terakhir program unggulan yang menjadi branding IPC yakni Passage to ASEAN (P2A), program kolaborasi dengan universitas-universitas di ASEAN untuk melakukan projek bersama dengan berkeliling beberapa negara.

Dari Bekasi, rombongan UNISMA 45 diwakili oleh Winda Primasari, S.Hum., M.Si (Kaprodi Ilmu KOmunikasi), Tim Penjaminan Mutu yang diwakili Dr. Tatik Yuniarti, M.I.Kom. dan Siti Khadijah, S.Sos., M.I.Kom. serta Miftakhudin, M.I.Kom. dan Saepudin, S.S., M.Soc., Sc. selaku dosen pendamping.

Sementara dari Prodi Ilmu Komunikasi UII juga hadir Ratna Permata Sari, S.I.Kom., M.A. (Sekprodi Ilmu Komunikasi), Dian Dwi Anisa, S.Pd., M.A. (Satgas Penjaminan Mutu Prodi) dan Holy Rafika Dhona, S.I.Kom., M.A. (Kepala Nadim).

Why did TikTok Become Gen Z’s Search Engine?

In recent years, the way people search for information has changed significantly. The rapid growth of social media platforms has transformed the search experience by offering quick, visual, and personalized content. Among these platforms, according to the Fix article TikTok has emerged as a go-to source for information, especially for Generation Z.

This generation prefers dynamic and interactive experiences over static ones, making TikTok more than just an entertainment platform for them. The days of relying solely on search engines like Google and libraries are slowly disappearing.

One of the primary reasons Gen Z prefers TikTok as a search engine is the vast variety of content it offers. Unlike traditional search engines that mainly provide text-based links, TikTok presents information in short-form video format, making it more personalized and engaging. This unique approach allows users to access multiple sources for their questions easily.

For Generation Z, who have grown up in the digital age, TikTok is a familiar and effective platform. The content available on TikTok covers a wide variety of topics, including tutorials, life hacks, and in-depth explorations of different interests. Users can find videos on everything from quick meal preparation and study tips to product reviews. TikTok’s algorithm curates personalized feeds, presenting users with content based on their previous interactions, which makes the information they encounter highly relevant and tailored to their interests.

Another reason TikTok works for Gen Z is the trust they place in its content. Many users feel a connection with creators who share relatable, real-life experiences. This authenticity makes TikTok seem more trustworthy than traditional sources, which often feel distant or impersonal. While misinformation is a concern, Gen Z often balances this by cross-checking facts or consulting multiple sources.

Rania is one of Gen z, she said that ‘She thinks that most of the gen z can’t stand reading for hours or watching long videos to get information, Tiktok provide really short videos which is good for people that can be distracted easily, also she read in an article that most of gen z suffer from shrinking attention span (Snow, 2023), that make them struggle to finish movies or the books they read overall TikTok is the only platform that catch their attention, and seems to be customized to their needs’’.

In conclusion, TikTok has changed the way Generation Z searches for information. Its fast-paced, engaging format, relatable creators, and authentic content make it an ideal platform for a generation that values speed, simplicity, and trust. As search habits continue to evolve, TikTok’s influence on how we consume information is undeniable.

References:

Marzano, E. (2024, 11 1). Retrieved from The Fix: https://thefix.media/2024/11/1/relatable-real-raw-tiktoks-power-in-news-for-gen-z

Snow, S. (2023, January 16). Forbes. Retrieved from https://www.forbes.com/sites/shanesnow/2023/01/16/science-shows-humans-have-massive-capacity-for-sustained-attention-and-storytelling-unlocks-it/?sh=729b67281a38

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita