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Teatime: Attracting Buyers with Copywriting

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Writing is not an easy matter. Moreover, writing so that many people buy and are interested in the products we sell. Writing for advertising content especially, can’t be too long, let alone convoluted. Advertising content must persuade people to at least stop viewing our products.

The key to reaching consumers is to write-copywriting eye catching, simple, and not long. It’s rare to start writing for an ad that can’t be arbitrary. “The main thing is research. We have to research first before writing for advertising,” said Nasuha Ali, copywriter at Zenius Education, on Friday (27/8/2021) on the talk show belonging to the International Program, Teatime, .

Nasuha Ali is currently working at edutech zenius. He is used to writing for the benefit of Zenius ad copywriting. Nasuha said that many of his creative and writing abilities were formed since college. “The crisis course is used once. IMC is also the key for me to work in the creative and marketing world. Academic writing is primarily the foundation for determining the structure of writing,” he said.

Are there steps to do copywriting?

“First, it depends on the brief. Copywriters and content writers are different. If a copywriter works in creative for ad text. It depends on the brief, graphic design, creative, and others,” said Nasuha. Especially the main step is research. Competitor research, reader segment research, then language determination and message research.

“Then we need to adjust what key message we want to highlight in the creative ad content,” explained Nasuha, who is also an alumni of UII at the Department of Communications. “The division of tasks in advertising production includes copywriters, graphic designers, or from the campaign section, as well as marketing,” Nasuha said, this team also considers brand voice, key messages, and aesthetic elements. “The point is teamwork,” he said.

Zenius, said Nasuha, is a technology-based education company. Online tutoring. “We provide a platform outside of school hours. Now, the teacher is there, you can live, you can immediately do practice questions until you try out,” he said, explaining Zenius’ profile.

A copywriter is a person who writes digital advertising content. The output provides an eye-catching, simple, and appropriate advertisement for the key message. “The difference is that if the content writer or SEO writer outputs long writing, more than 300 words, what if people see it, they immediately buy or click. Help sales (sales).”

This is very important for a copywriter, said Nasuha. “People nowadays rarely like to read long, so copywriters are important to write to reach more consumers in a short and digital way.”

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Teatime: Memikat Pembeli dengan Copywriting

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Menulis bukan perkara mudah. Apalagi menulis agar banyak orang ikut membeli dan tertarik dengan produk jualan kita. Menulis untuk konten iklan terutama, tak bisa terlalu panjang, apalagi berbelit-belit. Konten iklan harus mengajak orang minimal berhenti melihat produk kita.

Kunci meraih konsumen adalah menulis copywriting yang eyecathing, simpel, dan tidak panjang. Langka memulai menulis untuk iklan tak bisa sembarangan. “Yang utama itu riset. Kita harus riset dulu sebelum menulis untuk advertising,” ujar Nasuha Ali, copywriter di Zenius Education, pada Jumat (27/8/2021) di acara bincang-bincang milik International Program yaitu Teatime, .

Nasuha Ali saat ini bekerja di edu tech zenius. Dia terbiasa menulis untuk kepentingan copywriting iklan Zenius. Nasuha berkata kemampuan kreatif dan menulisnya banyak dibentuk sejak kuliah. “Mata kuliah krisis itu terpakai sekali. IMC juga jadi kunci saya juga bergerak di dunia kreatif dan marketing. Penulisan akademik terutama jadi pondasi menentukan struktur tulisan,” katanya .

Adakah Langkah-langkah Melakukan Copywriting?

“Pertama tergantung brief nya. Copywriter dan content wirter beda. Kalo copywriter kan bekerja di kreatif untuk teks iklan. Itu tergantung dengan biefnya, desain grafis, creative, dan lain-lain,” kata Nasuha. Terutama langkah utama adalah riset. Riset kompetitor, riset segmen pembaca, lalu penentuan bahasa dan riset pesan.

“Lalu kemudian kita perlu menyesuaikan apa key message yang mau kita tonjolkan dalam konten iklan kreatif,” jelas Nasuha, yang juga alumni Komunikasi UII. “Pembagian tugas di produksi iklannya ada copywiter, graphic designer, atau dari bagian campaign, juga marketing,” Nasuha bilang, tim ini juga memertimbankan brand voice, key message, dan unsur estetik. “Intinya adalah kerja tim,” katanya..

Zenius, kata Nasuha, adalah perusahaan edukasi berbasis teknologi. Bimbingan belajar online. “Kami menyediakan satu platform di luar jam sekolah. Nah sekarang gurunya ada, bisa live, bisa langsung ngerjain latihan soal sampai try out,” katanya emnejlaskan profil Zenius.

Copywriter adalah orang yang menulis konten iklan digital. Outputnya menyediakan iklan yang eyecathing, simple, dan sesuai key message. “Bedanya kalau content writer atau SEO writer itu outputnya tulisan panjang, lebih dari 300 kata, gimana caranya kalo orang liat itu langsung beli atau klik. Ngebantu penjualanlah (sales).”

Ini penting sekali copywriter, kata Nasuha. “Orang sekarang kan jarang suka membaca panjang, jadi copywriter penting menulis untuk meraih konsumen lebih banyak secara singkat dan digital.”