Lately, students will often experience difficulties if looking for references that talk about Public Relations Management. Usually, students must refer to references about management, then according to later books on public relations. Not many reference books or textbooks in one package talk about management on the one hand, and public relations on the other.
Mutia Dewi, lecturer in strategic communication skills, has completed completing textbooks that can be used as a reference to fill out the minimum references on public relation management studies. Starting in 2019, the book is available and can be consumed by the public. The textbook given under the title ‘Public Relations Management’ (only available in Bahasa) is not only talking about public relations but also swooping in stories about the history of public relations, its relation to management, media relations, community relations, to how public relations practices with state agencies and consumers.
As in his introduction, Mutia Dewi wrote that management cannot be separated from what is called PR and communication. One of the pillars in management issues is the management of public relations based on a complete understanding of the concept of public relations (PR). PR is demanded to be the front door of the organization, both government agencies, private companies, communities, even the media that do not even escape from relations with the public. So, in this context, this book will discuss a lot of managerial communication, communication within the scope of management and public relations.
Not only that, although there was a discussion about the history of public relations, it will not merely a history book. You as a reader, especially a beginner, will be greatly helped to understand the concept of PR from the beginning. You will be invited to explore the journey of public relations from time to time, how the emergence of PR in the begining, who the founder is, for what and why PR should present in every managerial activity of the organization. Mutia Dewi, who has also been teaching and studying the PR and Strategic Communication for several years, presents you with the scope of public relations work and how the process works, if you will, eventually, become involved in the PR world, anywhere.
So it is not exaggerated if this book is called a comprehensive reference for textbooks on public relations management that are hard to find today. The comprehensiveness of this book is expected to broaden the horizons of students in the Communication Department of Universitas Islam Indonesia (UII). Finally, it seems appropriate to emphasize this book’s message as expected by the author, “Hopefully the presence of this book will add insight to PR students in seeing and finding interesting dynamics in the scope of public relations work. Hopefully.”