ACSS 2025: Workshop Series for IPC Students Batch 2025

ACSS, which stands for Academic and Skills Study, is a welcoming program designed for new IPC students. It is an annual program aimed at preparing them to adapt to the new academic journey from high school to higher education. This year’s Academic Skills Study (ACSS) programme, themed Promoting Global Solidarity through Media and Communication, is an effort to address pressing global issues through communication science.

It was held on September 26, 2025, at the Soekiman Wirosandjojo Auditorium Building, 3rd Floor, UII. This programme had been deliberately prepared in response to global challenges such as natural disasters, climate change, social injustice, armed conflicts, and wars in various countries.

To support this objective, various workshops were held, with the hope that IPC batch 2025 students who participated would be able to understand the role of media and communication in various contexts. Among other things, how media and communication shape narratives and build intercultural understanding to the point of being able to drive positive action through information on various media platforms.

The following are various workshops full of insights for IPC batch 2025 students:

Workshop on Promoting Global Solidarity through Creative Writing

By Nadia Wasta Utami, S.I.Kom, M.A

Active as a lecturer and marketing director at UII, the speaker delivered material focusing on how people use social media to fulfil their needs for news, entertainment, connection, and personal validation. To take on this role, students were encouraged to focus on the understanding that social media is a space for daily activities and to actively produce content.

One of the purposes of producing content is to conduct social campaigns. In relation to the ACSS 2025 topic, the speaker mentioned that social media is a space to create movements. The goal is to learn how to create powerful content to achieve a specific objective, such as spreading a social campaign. There are four stages in the process of creating a powerful social media campaign, including understanding the brief, gaining the idea, creating a creative brief, and the idea development process.

‘When a story is relevant, people will listen; when an issue is relevant, people will act; when content is relevant, people engage. Like, comment, share, save,’ she said.

In this workshop, students were divided into three groups to produce social media campaign posters. They had to discuss current political issues that were viral and urgent to resolve. They had to clearly define their objective, goal, or target for the campaign.

Workshop Introduction to Academic Writing

By Iwan Awaludding Yusuf, Ph.D.

The workshop began with a reflective question to the students, ‘Why is academic writing important?’ The speaker explained that written words are considered the best way to convey ideas.

He also mentioned that ‘humans are natural researchers,’ meaning that humans naturally have a tendency or inclination to conduct research, make observations, and seek knowledge and new things. Humans always try to understand the reality around them to find answers in order to survive and adapt.

‘You can put your interest in academic writing. Write something you really enjoy. Write something that’s been bothering you or on your mind lately,’ he added.

Academic writing is a systematically structured piece of writing that follows a logical flow accepted by the scholarly community, is open to scrutiny, and is subject to testing for its validity.

After presenting the material, students were invited to discuss the use of AI. ‘Can we use AI for writing academic papers?’ Some students argued that using AI would lead to the possibility of plagiarism, while others believed it could be used to enhance the quality of the writing itself. After further discussion, the session ended with an individual writing activity that was instructed for them to review their overall understanding of the workshop material.

Alumni Sharing

By Arsila Khairunnisa, S.I.Kom.

Arsila is an IPC alumnus from the 2020 batch who became the best graduate of 2024 with a GPA of 4.0. She shared her story through a PowerPoint presentation titled ‘If I Could Start Again,’ recounting her struggles until graduation.

Despite being considered successful, she mentioned various decisions she regretted. She shared these regrets during the Alumni Sharing session. She said that before starting class, we must prepare ourselves in advance by reviewing tomorrow’s material for certain subjects. Never be absent from class activities so that we have a maximum understanding of the material. Involvement and effort are also necessary to continue to develop by starting several projects as a portfolio because we will use it to build our future careers.

‘You are always stronger than you think and more capable than you believe,’ said Arsila, offering motivation.

Arsila also provided several tips and tricks to maximise results and achieve perfect scores in studies. She also gave a brief explanation about passion and how to explore our true passion by taking advantage of opportunities and practising consistently, because passion is related to effort, not happiness.

Workshop From High School to Higher Education: Developing Resilience in a Changing World

By Wanadya Ayu Krishna Dewi, S.PSI, M.A.

This workshop was a session where students met with lecturers who are also psychologists from UII. The transition period from secondary school to university certainly requires adaptation skills. Some of the differences point to five things, namely academic expectations, time differences, high independence and responsibility, perspectives on presence and individual awareness, and being far from home and family.

‘No pain, no gain,’ she said.

‘No matter what challenges you have faced, in the future, have tawakkul in Allah, and trust your life in God’s hands, and no matter what path He has led you on, it will always be a good opportunity.’ She added.

Difficulties are faced with resilience, but that does not mean students should avoid stress; rather, it is about how we adapt. Resilience is important during transition because it protects mental health and well-being.

In this workshop, students were invited to do various activities, such as drawing the natural scenery they wanted. This is related to the growth of mindsets, namely fixed mindset and growth mindset. How students are invited to understand the process rather than the results.

Next, the students were divided into several groups with four people in each group. They discussed fixed mindsets and growth mindsets. ‘We don’t know any other way that can lead us to success.’ ‘I can still grow from my goals and must always be grateful for what has been given.’ ‘Be open to future opportunities.’ Another activity was resilience mapping, where each member shared one major challenge they had faced.

ACSS

The Academic Skills Study (ACSS) 2025 took the theme of Promoting Global Solidarity through Media and Communication. This agenda was held on September 26, 2025, at the Soekiman Wirosandjojo Auditorium Building, 3rd Floor, UII. This programme was a form of welcome for Students of IPC batch 2025.

Given the current unfavourable global conditions, this theme was chosen due to the ongoing global challenges, including natural disasters, climate change, social injustice, armed conflicts, and wars. These challenges have triggered inequality and division, necessitating global solidarity.

As Communication Science students, IPC students are invited to understand the role of media and communication in several contexts. These contexts include how media and communication shape narratives and build intercultural understanding. Second, promoting unity, inclusion, and empathy. Third, informing, inspiring, and driving positive action at the national and international levels.

The Head of the Communication Science Study Programme at UII, Dr. Zaki Habibi, M.Comms., had the opportunity to welcome new IPC UII students. He advised that this agenda was created to prepare students for their four-year study journey ahead.

“Pop up to your academic transcript, it is quite important for you to get ready with the skills and requirements needed for your future,” he said.

From the speech given by Dr. Zaki Habibi, several messages of hope for students of IPC batch 2025 included having a strong sense of togetherness and a clear direction in campus life, having a positive commitment to the world, and being able to use communication as a force for good in a global context.

To support all of this, the ACSS 2025 programme was carefully designed. Several workshops were conducted with the active involvement of students. These workshops included Promoting Global Solidarity through Creative Writing with facilitator Nadia Wasta Utami, S.I.Kom., M.A., who has experience in various campaigns, especially for all of UII’s official social media accounts.

Next was the Introduction to Academic Writing workshop by Iwan Awaluddin Yusuf, Ph.D. In this session, students were invited to understand something interesting and potentially worthy of academic writing. This was followed by a sharing session with IPC batch 2020 alumna Arsila Khairunnisa, S.I.Kom. She is the top graduate of 2024 with a GPA of 4.00, and she shared her experience in public speaking to inspire others. Finally, there was a motivational and mental preparation session entitled From High School to Higher Education: Developing Resilience in a Changing World by Wanadya Ayu Krishna Dewi, S.Psi., M.A., a lecturer and psychologist from the Faculty of Psychology at UII.

How Does Social Media Play a Role in Raising the Issue of Solidarity?

Media has long shaped public opinion and collective behavior, but in the digital era, social media has become one of the most influential platforms in fostering solidarity. Unlike traditional media, social media enables interactive engagement, emotional expression, and a wide spread  of information, all of which contribute to collective awareness. As solidarity is a crucial element in uniting individuals for social causes, it is important to examine how social media facilitates it and where its limitations lie.

The media has always been central in raising social issues, but social media supports this process by allowing direct participation from individuals. It provides spaces for them to share stories, amplify marginalized voices, and create collective identities that support common issues. For example, movements like My Stealthy Freedom in Iran show how online spaces can create imagined solidarity, where people feel connected to a cause even without direct physical interaction. Social media thus serves as both a mirror and a motivator, shaping how solidarity is perceived and practiced.

How Social Media Facilitates Solidarity

Social media fosters solidarity by enabling rapid awareness, emotional connection, and organization of collective efforts. Hashtags, viral posts, and digital campaigns can mobilize support in ways traditional media cannot. Furthermore, global solidarity movements illustrate that social media allows activism to cross borders, creating new transnational advocacy networks. From climate activism to refugee support, digital platforms strengthen grassroots voices, but they also face challenges

Youth, Real-Life Application

Young people, in particular, are at the forefront of using social media for solidarity. In Indonesia, organizations like Indonesia untuk Kemanusiaan (IKa) have used digital campaigns to raise awareness and mobilize resources for gender-based violence issues. These cases highlight how online actions must be connected to offline engagement to sustain solidarity effectively.

As a Communication Science student, I believe it is important to recognize both the strengths and limitations of social media. While it is a powerful tool for mobilization and identity-building, its influence should be approached critically and strategically to avoid poor engagement. Logical and wise usage ensures that online solidarity translates into real, sustainable impact.

In conclusion, social media plays a vital role in raising the issue of solidarity by providing platforms for collective identity, emotional connection, and global mobilization.  To maximize its benefits, users and activists must focus not only on visibility but also on meaningful participation that bridges digital and physical action. 

References

Eni Maryani. (2018). Developing Social Solidarity through Digital Media. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 3(1). https://www.researchgate.net/publication/323495449_Developing_Social_Solidarity_through_Digital_Media

The role of social media in shaping solidarity and compassion fade. (2018). New media & society. https://pure.rug.nl/ws/portalfiles/portal/76614172/1461444818760819.pdf

Schultze, U., & Stewart, M. (2019). Producing solidarity in social media activism: The case of My Stealthy Freedom. ResearchGate, 29(3). https://www.researchgate.net/publication/333464651_Producing_solidarity_in_social_media_activism_The_case_of_My_Stealthy_Freedom

Global Solidarity

Solidarity today goes beyond simply “standing together”—it represents collective responsibility and shared struggles in addressing global issues. Whether through climate protests led by Greta Thunberg and Fridays for Future, humanitarian relief during disasters, or global awareness campaigns for Palestine, young people have consistently been at the forefront. Their voices, energy, and commitment give solidarity movements both visibility and urgency.

Young people bring a unique spirit to solidarity movements, driven by passion to expose injustice and a refusal to remain silent. For instance, the election of the first female prime minister in Nepal through Discord demonstrates how digital activism can rapidly mobilize people. Combined with powerful campaigns, slogans, and visuals that spread globally, this highlights the creativity and innovation that youth contribute. Altogether, it shows that young people recognize that change comes through action and unity, and that they play a vital role in making it happen.

Unique Contributions 

  1. Art, Music, and Campaigns: From street murals in Indonesia featuring the red-and-white flag to TikTok dances carrying solidarity messages, creative expression makes movements relatable.
  2. Volunteering and Community Projects : Whether tutoring underprivileged kids, planting trees, or organizing relief drives, youth ground solidarity in local action.
  3. Global Digital Presence: With hashtags, livestreams, and online presence, young activists transform local struggles into global conversations, proving that solidarity is no longer limited by geography.

Challenges That Need to Be Addressed 

  • Lack of Resources: Many youth groups rely on small donations or personal funds.
  • Being Underestimated: Adults often dismiss youth as “too young to understand,” creating barriers to influence.
  • Limited Institutional Support: Movements led by young people often lack formal backing, making sustainability difficult.

The young generation is not just the “future”—they are active change-makers shaping solidarity now. Their creativity, passion, and digital reach redefine what collective action looks like. However, for solidarity to grow stronger, adults, institutions, and global communities must listen, provide resources, and stand beside youth, rather than leaving them out. Solidarity thrives when every voice counts, and the voices of youth are too powerful to ignore.

References

Communal Sharing as the Foundation of Solidarity Action in Youth Organization. (2024). Indonesia journal of psychology, 51(1), 1-19. https://jurnal.ugm.ac.id/jpsi/article/view/80984/pdf

Julian Natukunda. (2025, April 14). Solidarity in a Fragmented World: The Role of Young people. Global Health Solidarity Project. https://www.globalhealthsolidarity.org/node/108

Solidarity – Wikipedia. (n.d.). Wikipedia, the free encyclopedia. Retrieved September 19, 2025, from https://en.wikipedia.org/wiki/Solidarity

 

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

P2A ICE CREAM 2025: International Dissemination to Further Strategic Collaboration Plans

The highlight of the P2A ICE CREAM CHOCO 2025 programme is international dissemination at SCIMPA UUM on 28 August 2025. During this session, delegates from IPC UII and SCIMPA UUM presented the results of projects that had been carried out in several countries, namely Indonesia, Malaysia, and Thailand.

The presentation was witnessed by the international academic community, such as the rector of UUM and staff. This opportunity demonstrated the success of P2A ICE CREAM CHOCO 2025 as a means of international mobility that transcends academic experience.

Secretary of IPC UII, Ida Nuraini Dewi Kodrat Ningsih, S.I.Kom., M.A., explained, “P2A is not just ordinary global mobility, but an international short course that can be converted. Because P2A contains many contexts. Not only academic and travel, but also how students adapt and find solutions to emergency situations in the global environment and culture they encounter,” she said.

This statement emphasises that during the P2A ICE CREAM CHOCO 2025 activity, students hone their abilities in dealing with cultural dynamics and practical problems.

During the process of working on the IPC UII delegation project, which resulted in an online magazine, three universities were involved: SCIMPA UUM, Suan Dusit University, and Chiang Mai Rajabhat University in collecting the necessary data.

“The students collaborated with delegates from the three universities. They not only helped collect data, but were also able to present their ideas in front of the UUM rector and international delegates. This is an achievement in international dissemination that is different from previous years,” she added.

Furthermore, she also mentioned that this programme provides significant benefits for lecturers and educational staff. It is an opportunity for capacity building for the academic community involved.

“Even lecturers and staff have greatly benefited from this programme. We observed and learned how universities work, manage, and communicate internationally,” she added.

After successfully implementing this programme, several strategic plans for next year have been initiated with partners. “So far, the cooperation that has been established will continue to be developed. We discussed the concept of P2A ICE CREAM 2026 with SDU in Trang, which has partnered with SCIMPA UUM. In addition, the Department of Communications at UII has begun to expand its wings to initiate student exchanges, particularly for the MIKOM master’s programme. This idea has been approved by the Deputy Dean of SCIMPA, Dr. Syamsul Hirdi bin Muhid and Assoc. Prof. Ts. Dr. Adzrool Idzwan bin Ismail,” he explained.

In response, the Deputy Dean for Student Affairs and Alumni of SCIMPA UUM, Dr. Syamsul Hirdi bin Muhid, expressed his appreciation, “The Passage to ASEAN International Course on Creative Media (P2A ICE CREAM 2025): CHOCO (Creative Home of One Community of ASEAN) has brought together innovative talents from the School of Creative Industry Management and Performing Arts, Universiti Utara Malaysia, with the Department of Communication, Universitas Islam Indonesia (UII), marking an important achievement in international academic and creative exchange. I am immensely proud of the transformative outcomes observed throughout this initiative—building pragmatic skills and intercultural fluency, while broadening our students’ global horizons. This programme has laid a strong foundation for ongoing and synergistic collaboration. SCIMPA, UUM is committed to continuing to enhance ambitious and mutually beneficial partnerships with UII, and we look forward to expanding joint mobility programmes and cross-cultural exchanges that will empower our student communities to excel and innovate on the global stage in the future,” he said.

The commitment of the Department of Communication Studies at UII alongside SCIMPA UUM is expected to open opportunities focused on developing international programmes. The entire P2A ICE CREAM CHOCO 2025 series marks a new chapter in realising the vision of educational integration and exchange within the ASEAN region.

P2A ICE CREAM 2025: Exploring the Creative City of Chiang Mai in the Creative and Cultural Industries

After completing their agenda in Bangkok, the P2A ICE CREAM 2025 delegates continued their journey to Chiang Mai, Thailand. On 23 August, they arrived at Chiang Mai Rajabhat University (CMRU) to carry out various activities.

This city was chosen because of its rich culture and rapidly growing creative industry. Not only at CMRU, the IPC UII and SCIMPA UUM delegates were invited to visit creative locations around the city. In addition to visiting creative industries, the delegates were also introduced to the creative community in Chiang Mai, from religious centres to local markets as the backbone of the community’s creative economy.

Some of the destinations visited included Ku Taw, a Buddhist temple that is also a centre for the production of traditional arts and crafts in Thailand. It is not only a place of worship, but also a space for artists to produce works of art that are commonly used in several major ceremonies in Thailand. From this visit, the delegates learned how tradition and the creative industry go hand in hand.

After Ku Taw, the next destinations were Ban Kaan Wat and Wu Lai Night Market. These areas are centres for creative communities marketing local handicraft products. There, the delegates witnessed first-hand the creative process, such as painting, knitting, and various workshops conducted by the community.

The next day, the trip continued to Jing Jai Market. This market is unique in its rich creative and cultural value. Here, the delegates carried out their project to document various aspects through videography, photography, and copywriting. They also gathered information through direct interviews with creative practitioners and local and foreign visitors.

Interestingly, the delegates had the opportunity to meet Jeroen G. Schedler, director of P2A and owner of BED Hotel Changkian, where the delegates stayed. He shared interesting insights on building organisations and businesses based on humanity and leadership. “Within my journey along with great people in creating this P2A organisation and this business (BED Hotel), I believe that the sense of giving goodness is much better compared to simply chasing money, power, and position. But I chose to give compassion, equality, equality, equality. A chance for everyone. That’s why there was never a manager in this hotel, because I trust in shared leadership, and that is how they could have this kind of responsibility to grow together,” he said.

One of the participants, Cleodora Faustina Wibowo, a delegate from IPC UII, shared her impressions of the city and the creative exploration experience. “Chiang Mai, I think it’s one of the most beautiful cities I’ve ever visited. The scenery is great, full of nature, and interesting places that are just a sight for sore eyes. Most importantly, it’s rich in culture and filled with creativity,” she said.

Cleodora described her deep impressions of the two markets she visited, Baan Kang Wat and Jing Jai Market. She said, “Both markets have their own uniqueness, and it’s hard to pick a favourite for that reason. Baan Kang Wat is a market unique in the crafts they sell and offers visitors the fun of crafting. The place is also cheerful with its decoration made out of pieces of ceramics put together, or shattered mirrors that are just so well put onto the walls, but my favourite is still the cute statues of animals like the cartoonish tiger or the little monkey right out front like it’s greeting you,” she added.

Regarding Jinjai Market, Cleodora added, “I would say Jing Jai would be a better place to discover flavour through the local food palate. They still sell some cute little handmade pieces just like in Baan Kang Wat, but the farmer’s market is what piqued my interest. My favourite would be this stall that sells a bunch of Thai food in small dishes made out of leaves so customers won’t miss out on tasting every single one in a controlled portion,” she said.

The P2A ICE CREAM 2025 event in Chiang Mai showcased the rich collaboration between education, creative communities, and cultural aspects that thrive in a creative city in Southeast Asia. This exploration became a valuable lesson for participants on how creativity and culture play a major role in driving the local economy while strengthening a city’s identity.

P2A ICE CREAM 2025: ‘Thailand Creative’

The journey from Alor Setar, Malaysia, continued to Thailand via an 18-hour train ride. On 21 August 2025, delegates from IPC UII and SCIMPA UUM arrived at Suan Dusit University (SDU) in Bangkok. The next agenda of P2A ICE CREAM CHOCO was a workshop entitled “Thailand Creative”.

This workshop focused on understanding how the creative community in Bangkok has developed and contributed socially and economically at the local and national levels. Two expert lecturers from SDU were present, namely Asst. Prof. Dr. Aunkrisa Sangchumnong, fondly known as Dr. Risa, and Asst. Prof. Dr. Worakamon Vongstapanalert. Both collaborated as workshop facilitators and complemented each other in terms of theory and practice in Bangkok’s creative community.

In her presentation, Dr. Risa focused more on the concept of creative communities in the context of urban and economic development. From her presentation, it was clear that creative communities are not just a group of people who create works of art, but a fundamental part of community development.

P2A ICE CREAM 2025: ‘Thailand Creative’ Workshop at Suan Dusit University from the Context of Bangkok City of Design

P2A ICE CREAM 2025: ‘Thailand Creative’ Workshop at Suan Dusit University from the Context of Bangkok City of Design

The existence of creative hubs and spaces that grew from the grassroots level has developed into an industry that has a significant impact on the economy. This is not only for artists and creative practitioners, but also for the country.

Creative Community is a part of the process through grassroots community within the society, such as creative hub and space when it keeps developing into something greater and prospects into industries that give economic advantage for the artist and the sustainability of the community. All these processes are intended to create creative cities that enable opportunity for artists and communities to create and explore,’ said Dr. Risa.

This workshop was not only attended by students from the three countries, but also lecturers and staff. They gained new insights into how creative communities with systematic work can have a positive and sustainable impact. Not only that, but sustainable empowerment is the key to success.

Next, Asst. Prof. Dr. Worakamon Vongstapanalert introduced Thai culture through traditional dance. Together with her students, she introduced the basics of the movements. The dance is commonly performed at cultural events.

This practice provided an exciting experience, with students, lecturers, and staff from different countries learning the values of how to preserve their country’s cultural heritage. Through the management of arts and culture, participants gained a broader understanding of how creative communities not only boost the economy but also symbolise the nation.

The workshop at SDU is tangible evidence of strong collaboration between universities in the P2A ICE CREAM CHOCO 2025 series. It is hoped that participants will return home with useful insights and inspiration to develop creative communities in their respective countries.

Alor Setar

Starting on August 19, 2025, the International Program Communication (IPC) UII collaborated with SCIMPA UUM to visit the Alor Setar region in Malaysia. In the P2A ICE CREAM project themed CHOCO or “Creative Home of One ASEAN Community”, the participants explored the culture and history of the region through the perspective of photography.

Accompanied by Kelab Kamera Kedah, a professional photography community based in Kedah, the delegates were invited to explore cultural objects in Alor Setar. Some of the locations visited included the Zahir Alor Setar Mosque, the State Art Gallery, and Pekan Rabu with its legendary local culinary specialty, Emanis Bahulu.

Divided into three teams, the UII and UUM delegates collaborated on projects covering three areas: photography, videography, and creative writing. The first team explored historic mosques and captured their architectural aesthetics, delving into the stories and historical values of Islamic culture. The second team focused on unique abstract art, works that utilised recycled materials as a medium for creative exploration. The third team focused on traditional Malaysian culinary culture by analysing diversity as part of local identity.

One of the UII delegates, Ananda Siti Ana, together with the Kelab Kamera Kedah, gained insight into finding uniqueness through abstract art. “What I got from the Kelab Kamera Kedah was learning about the uniqueness of abstract paintings using recycled waste, as well as distinctive Malay buildings, learning about unique and creative cultures,” she said.

Meanwhile, Amira Farisah binti Ismail from UUM shared her meaningful experience during this activity. “I learned a lot of art from that museum. We learned about types of arts, the abstract, also learned that every art has different meaning, story, and what the artist wants to represent to the audiences. We also learned how to use a camera by taking pictures in that museum and also taking pictures of models from UII who wore traditional clothes. This activity is so good for students to learn a lot about art and also provides an opportunity for students to see different cultures,” explained Amira. This statement underlines the educational value and cross-cultural experience gained by the delegates.

From this project, in addition to strengthening international collaboration between students and artists, the community will also produce a comprehensive work in the form of an online magazine that combines photos, videos, and creative narratives. It is hoped that this online magazine will be a reflection of the cultural understanding gained through observation and direct interviews.

Alor Setar was chosen because the city has a rich cultural heritage, with various innovations in its artworks. The P2A ICE CREAM CHOCO 2025 project utilises this potential as a basis for the exploration and development of multidisciplinary artworks that describe or interpret the richness of local culture through a modern lens.

Advice for Freshmen in the Communication Major

Starting university is an exciting milestone, but it can also feel overwhelming—especially when stepping into a field as dynamic as communication. Looking back at my own experience, there are a few pieces of advice I wish someone had told me when I first entered the major. These insights may help freshmen navigate the transition more smoothly and get the most out of their journey.

Take Your Time to Adapt to University Learning Methods

One of the biggest changes at university is the shift in teaching style. Compared to high school, where the teachers take you through it step by step, university is very independent. Lectures, projects, and self-study become the norm, and each course may have its own way of teaching. It is natural to become overwhelmed initially, but the trick is to be patient with yourself. Rather than attempting to learn it all simultaneously, aim to learn it bit by bit. Find out various methods of studying, test different methods, and keep in mind that learning how to learn is also a part of it.

Participate in Events and Activities Related to Communication

Your learning journey does not end at the classroom door. Communication is a discipline that is best learned through practice, and one of the most effective methods of learning communication is through observation. It can be a seminar, a student organization, or a workshop, but by getting involved early, you have the opportunity to practice communication. Such activities enable you to relate theories taught in the classroom with reality, develop useful skills, and acquire knowledge that may not be available in the textbooks. And the sooner you begin, the more chances you will have to grow.

Get Assistance and Establish Relationships With Seniors

And lastly, you cannot overestimate the power of community. Seniors in your major have already walked the path that you are just starting, and this makes them an outstanding source. They can provide viable guidance on how to manage courses, give you tips about projects, and refer you to opportunities that you may not have found on your own. What matters more is the establishment of such relationships that help to make your university life less threatening and collaborative. Communication is, on the one hand, a matter of people, and the beginning of learning to connect with it should be with your own fellows.

Entering the communication major is both exciting and challenging, but with patience, involvement, and strong connections, you’ll find your rhythm. University is not just about grades—it’s about growth, exploration, and building a foundation for the future.

The  Dynamic Relationship Between Accountability and Reputation 

Accountability and reputation are two central pillars in the functioning of organizations, particularly in the public sector. While accountability refers to the mechanisms through which organizations are held responsible for their actions and decisions, reputation captures how stakeholders perceive the legitimacy, competence, and trustworthiness of these organizations.

Drawing on the work of Madalina Busuioc and Martin Lodge, this article explores how accountability and reputation intersect, and how organizations manage expectations by balancing the two.

Accountability as an  Answer for Actions

Accountability means being answerable for one’s actions, decisions, and performance. In governance and organizational studies, it often involves transparency, reporting, and justification to stakeholders such as governments, regulators, or the public. Accountability can take different forms:

  • Legal accountability (compliance with laws and regulations)
  • Political accountability (answerability to elected officials or the public)
  • Professional accountability (responsibility to standards of practice and ethics)

While accountability mechanisms are designed to ensure fairness and prevent misuse of power, they can also create high expectations and pressures that organizations must constantly manage. Reputation, by contrast, is less about formal rules and more about perception. It reflects how an organization is viewed in terms of reliability, competence, integrity, and performance. For regulators and public agencies, reputation is a crucial resource—it builds trust, strengthens legitimacy, and allows for greater autonomy in decision-making. Organizations do not simply react to accountability demands but actively use their reputation as a strategic tool to manage and influence accountability expectations.

Managing Expectations Through Reputation

Organizations are not passive recipients of accountability mechanisms. Instead, they engage in “expectation management” by leveraging their reputational capital. For example:

  • Framing successes in ways that highlight competence and credibility,
  • Downplaying failures by attributing them to external constraints, and
  • Cultivating multiple reputations (like technical expertise, fairness, and responsiveness) depending on the audience.

This strategic balancing act helps organizations navigate the tension between being accountable and preserving autonomy.

The Interplay Between Accountability and Reputation

The relationship between accountability and reputation is not one-directional. Instead, it is dynamic and strategic:

  1. Reputation shapes accountability expectations
  • Organizations with strong reputations are often trusted more, which may ease accountability pressures.
  • Conversely, organizations with damaged reputations face intensified scrutiny and stricter accountability demands.
  1. Accountability affects reputation
  • Demonstrating accountability can strengthen a reputation by signaling transparency and a commitment to responsibility.
  • However, excessive accountability requirements may harm reputation if they limit flexibility or create perceptions of inefficiency.
  1. Strategic reputation management
  • Agencies manage their reputation not only to protect themselves but also to influence how accountability is applied to them.
  • By projecting an image of competence and integrity, they can align accountability expectations with their strengths.

The relationship between accountability and reputation is mutually reinforcing but also potentially conflictual. Accountability mechanisms ensure transparency and control, but they can also generate burdens and unrealistic expectations. Reputation serves as both a shield and a resource, enabling organizations to negotiate and manage these pressures. Ultimately, understanding this relationship highlights the importance of not treating accountability and reputation in isolation. For organizations—especially those in the public sector—success lies in managing both simultaneously by being transparent and responsible, while also cultivating trust and legitimacy through reputation.

 

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita