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The Silent Treatment: Why Not Speaking is Also Communication

The Silent Treatment: Why Not Speaking is Also Communication

“Saying nothing sometimes says the most,” wrote Emily Dickinson. In this statement, silence is portrayed not as emptiness, but as a powerful force. It can shape the world and express what words often cannot. While the silent treatment is commonly viewed as passive-aggressive or emotionally manipulative, from a communication and semiotic perspective, silence itself is a sign. This article explores how the silent treatment functions not simply as a breakdown in communication, but as a meaningful form of expression, rich with its own signs, codes, and cultural interpretations.

In semiotics, everything that conveys meaning is considered a sign, including silence. According to semiotic theory, a sign consists of two components: the signifier (the form the sign takes) and the signified (the concept it represents). When it comes to silence, the signifier might be the absence of speech, reflecting disapproval, anger, or anxiety.

The signified, in turn, could be the emotional response to someone’s actions, such as feeling hurt or upset. Silence doesn’t mean “nothing”; like spoken language, it is interpreted within a specific context, carrying layered meanings that can be just as powerful as words.

The cultural context of silence differs from one society to another, as it is shaped by previously learned social codes. In some cultures, silence can be a sign of respect, especially toward elders or authority figures. In others, it may be interpreted as avoidance, rejection, or even punishment. However, in the context of relationships—particularly intimate ones—silence is often seen as a form of emotional punishment or a means of self-protection. Its meaning shifts depending on the cultural and interpersonal framework in which it occurs.

 The Psychological Impact and Intent Behind the Silent Treatment

The silent treatment can have a significant impact, often more than people realize. While it does communicate a message, it frequently causes confusion, emotional distress, or even self-harm in the person on the receiving end. It places a heavy burden on the receiver, who is left to interpret the silence without context, often leading to anxiety or misunderstanding. Sometimes, the silent treatment is used as a defensive mechanism, but it may be perceived as an act of aggression. For this reason, open and direct communication is usually a healthier and more constructive alternative.

Silence may be wordless, but it is never meaningless. As seen through semiotics and cultural contexts, the silent treatment communicates powerful emotions and intentions. While it can serve as a form of expression, it often leads to misunderstanding and emotional harm. Choosing clear, direct communication is a more mindful path toward connection and understanding.

References

contributors, W. (2025, April 8). wikipedia. Retrieved from silent treatment : https://en.wikipedia.org/wiki/Silent_treatment

Golden, B. (2022, september 11). It’s not the same as healthy disengagement. Retrieved from Psychology Today: https://www.psychologytoday.com/us/blog/overcoming-destructive-anger/202209/why-the-silent-treatment-is-such-destructive-form-passive

 

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

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The Psychology of Colors: How Brands Use Colors to Influence Us

The psychology of colors: How Brands Use Colors to Influence Us

When thinking of small yet powerful tools commonly used daily, color should be one of the first to come to mind. Colors play a more influential role in our lives than many people realize. They are used in various aspects of daily life, but their psychological impact is especially significant in marketing and branding.  Since it’s not just about making things look visually appealing, it’s about influencing emotions, shaping decisions, and guiding behavior. This is where the concept of color psychology comes into play.

Color psychology is the study of how colors influence human emotions and behavior. Each color carries its psychological meaning. For example, blue often evokes feelings of trust and calmness, which is why it’s commonly used in corporate branding. Red, on the other hand, can create a sense of urgency or excitement, while green is typically associated with health, freshness, and growth. A great example of this is Whole Foods, which uses green as the primary color in its logo to reflect its commitment to offering fresh, high-quality products. This demonstrates how marketers strategically use emotional triggers to connect with their audiences on a deeper level.  (Whole Foods Market Logo, 2024)

Colors are an essential part of a brand’s identity. Companies use specific colors in their logos and marketing materials to reflect their values and communicate with their target audience. A great example is Coca-Cola. Its iconic red logo is not just eye-catching, it’s designed to evoke energy, excitement, and passion. The bold red also helps it stand out on store shelves, creating instant recognition. (Coca‑Cola Red: Our Second Secret Formula, n.d.)

Beyond logos, colors are strategically used in marketing campaigns, advertisements, and packaging to influence consumer decisions. For example, in Indonesia, Indomie, a beloved instant noodle brand, uses vibrant red and yellow in its packaging. These colors are not random; they create a feeling of warmth and hunger, making the product more appealing and plays an important role in the sales promotion. (Amadi, 2018)

Color is more than just a visual element—it’s a psychological tool that shapes how we feel, think, and act. When used effectively, color can boost brand recognition, influence emotions, and drive consumer behavior. In the competitive world of marketing, understanding and applying color psychology gives businesses a powerful advantage.

References

Amadi. (2018). Assessing the effectiveness of product packaging in sale promotion . Academia.edu, 64.

Coca‑Cola Red: Our Second Secret Formula. (n.d.). Retrieved from coca-colacompany: https://www.coca-colacompany.com/about-us/history/coca-cola-red-our-second-secret-formula

Whole Foods Market Logo. (2024, April 05). Retrieved from 1000logos: https://1000logos.net/whole-foods-logo/

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

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Fasting Under Ceasefire: The Struggles of Palestinians During Ramadan

Ramadan in Palestina

Ramadan is a time of reflection, prayer, and gratitude—a month where families gather around the iftar table, breaking their fast with warmth and love. But in Gaza, Ramadan is totally different from what it should be . It is a month where the call to prayer is often drowned out by the sound of airstrikes, where families don’t know if they will live to see another sunset, and where the simple act of breaking fast is a struggle for survival.

On March 18, 2025, Israeli airstrikes struck Gaza, ending a two-month ceasefire that had given people a fragile hope for stability. The attacks claimed the lives of over 400 people, including children, turning it into a Ramadan that no human being deserves to go through.

A Ramadan of Loss and Fear

Imagine sitting with your family at suhoor, not knowing if this will be your last meal together. In Gaza, this fear is a daily reality. Families are torn apart in an instant, and the streets that once carried the laughter of children are now lined with grief. Children who should be spending Ramadan in the comfort of their homes are instead searching for shelter, their eyes reflecting a pain far beyond their years. Parents who should be providing for their loved ones are forced to beg for food, struggling to secure even a sip of clean water. The most necessities—food, water, medicine—have become luxuries.

Fasting on Empty Stomachs

For most of the world, fasting during Ramadan is a spiritual test, broken with a fulfilling meal at sunset. But for Palestinians in Gaza, fasting continues long after maghrib. There is no feast waiting for them—only scraps of whatever aid reaches them, if any at all. Some break their fast with nothing more than a sip of water, while others have nothing at all. This is not just hunger; this is forced starvation. The world watches as an entire population is denied the right to eat, to drink, to live.

Nowhere to Call Home

A home is more than just a shelter; it is a place of belonging, of safety, of love. But in Gaza, homes are destroyed as if they were never meant to exist. Families who once had a place to pray, to eat, to rest, now live in the open, exposed to the harsh cold of night and the unrelenting sun of the day.

What does Ramadan mean when there is no home to gather in? When there is no family left to sit beside? When every night could be the last?

Faith That Cannot Be Broken

Despite everything, the people of Gaza hold onto their faith with unshakable strength. Even as the world turns a blind eye, they continue to pray. Even as they lose everything, they hold onto hope. Their belief remains strong, their resilience unmatched.

These struggles is based on one of the experience and conditions of Palestinians, as shared by Esraa Abo Qamar on Aljazeera . Their pain is real, their struggles unimaginable ,yet their faith endures.

This Ramadan, while we sit in our homes, surrounded by family, with tables full of food, let us remember that what we have is a privilege. Let us not take for granted the things that millions in Gaza only dream of.We must speak up. We must pray. We must spread the truth. The people of Gaza do not need just our sympathy; they need action. They need the world to see their suffering, to demand justice, to ensure that no one has to endure another Ramadan like this.

To our brothers and sisters in Gaza: you are not forgotten. Your pain is seen, your voices are heard, and your strength is admired. May this Ramadan bring you ease, and may the world finally wake up to your struggle.

 

References:

https://www.aljazeera.com/opinions/2025/3/1/ramadan-in-gaza-ruins-and-unshakable-faith

https://www.middleeasteye.net/news/18-march-2025-day-183-children-gaza-were-massacred-israel

https://www.middleeasteye.net/news/west-bank-displaced-palestinians-face-ramadan-humiliation-and-uncertainty

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

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Food and Traditions: How Ramadan Cuisine Reflects Culture

Ramadan

Ramadan is the most anticipated and cherished month for Muslims worldwide. It is a time of spiritual reflection, self-discipline, and devotion, but it is also a month of unity, generosity, and cultural expression. Across different regions, Ramadan traditions vary, yet one common element remains: food. More than just a source of nourishment after a long day of fasting, food during Ramadan carries deep cultural significance. It connects families and communities, and reflects a nation’s culinary identity. The dishes prepared and shared during this month tell the stories of generations, showcasing the richness of diverse Muslim cultures.

Different Cultural Approaches to Ramadan Preparation

As Ramadan approaches, every country has its own way of preparing for the holy month. In some regions, markets fill with special ingredients, while in others, families spend days preparing homemade treats that will last throughout the month.

Middle Eastern countries often prepare traditional dried fruits, nuts, and special drinks like qamar al-din (apricot juice) ahead of time.

In Southeast Asia, homes and mosques are decorated, and communities organize special food-sharing events.

In parts of Africa, large communal iftar gatherings are held, where neighbors cook and share meals together.

These pre-Ramadan preparations highlight how food is not just about eating but also about fostering a sense of belonging and unity.

Special Foods and Traditions Exclusive to Ramadan

While every culture has its special food, Ramadan brings out special dishes that are often prepared only during this time of the year. These meals are not just about flavor; they carry deep historical and cultural significance, passed down through generations.

Yemen: Ramadan in Yemen is incomplete without shafout, a unique dish made of lahoh (fermented bread) soaked in a spiced yogurt sauce. Another staple is sambosa, crispy triangular pastries filled with meat, cheese, or vegetables, which have become a Ramadan favorite across many countries.

Indonesia: Iftar in Indonesia often begins with kolak, a sweet coconut milk-based dessert with bananas or sweet potatoes.

Turkey: A special Ramadan bread called pide is prepared, often served warm with soup or meat dishes.

Morocco: Harira, a hearty tomato and lentil soup, is a Ramadan staple, often accompanied by chebakia, a flower-shaped sesame cookie.

Despite the variety, these dishes all share something in common: they bring families together and make Ramadan even more special.

Food as a Link to Heritage and Identity

Ramadan cuisine is more than just food—it is a powerful connection to cultural roots. Traditional cooking methods, unique spices, and regional ingredients showcase the heritage of different communities. Some dishes have been passed down for centuries, preserving the flavors of the past.

For many, the act of preparing and sharing Ramadan meals is a way to bring families together and maintain cultural traditions, especially for those living far from home.  Muslims recreate the tastes of their homeland, keeping their identity alive through food.

Ramadan is more than just fasting; it is a celebration of cultural richness. The unique dishes prepared during this holy month reflect the diversity of Muslim communities worldwide while reinforcing the shared values of togetherness and generosity. Through food, traditions are preserved, and connections are strengthened, making Ramadan a truly special time of the year.

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

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Interpersonal Communication Challenges While Fasting

Interpersonal Communication Challenges While Fasting

Communication is a fundamental aspect of human interaction that shapes our relationships with others and ourselves. However, during Ramadan, fasting affects both interpersonal communication (the way we interact with others) and intrapersonal communication (our inner dialogue) in unique ways. Ramadan Is a sacred month that fosters spiritual growth, yet It also introduces challenges in maintaining effective communication due to changes In physical and mental states. According to Communication Accommodation Theory (Giles & Coupland, 1991), individuals adjust their communication” styles based on their psychological and physiological conditions. Understanding these differences and finding ways to navigate them can help ensure smoother and more meaningful interactions throughout Ramadan.

Interpersonal Communication During Ramadan vs. Other Months

Interpersonal communication—our interactions with others—is deeply affected by fasting. Throughout the rest of the year, people communicate without significant physical restrictions. However, during Ramadan, fasting alters our energy levels, emotions, and patience, which can influence the way we interact.

  1. Irritability and Short Temper

Outside of Ramadan, people often rely on food and drinks to regulate their mood, making it easier to manage stress and frustration. During Ramadan, hunger and dehydration can make individuals more prone to irritability, leading to misunderstandings and conflicts in daily conversations. According to “Islamic Fasting and Health” by WikiIslam, fasting can cause fluctuations in blood sugar levels, resulting in temporary cognitive impairment, mood swings, and decreased energy levels. These physiological effects explain why individuals might struggle with patience, attentiveness, or effective communication while fasting.

Solution: Practicing patience, using gentle speech, and reminding ourselves of the spiritual purpose of fasting can help maintain positive interactions.

  1. Workplace and Academic Communication

In normal circumstances, productivity and engagement in meetings or discussions are consistent. While fasting, energy levels may drop, especially in the afternoon, leading to reduced focus, miscommunication, or difficulty expressing thoughts clearly.

Solution: Scheduling important discussions earlier in the day when energy is higher and being understanding towards colleagues who are fasting can create a more supportive environment.

Intrapersonal Communication: The Inner Dialogue in Ramadan vs. Other Months

Communication isn’t just about talking to others—it’s also about how we communicate with ourselves. Intrapersonal communication shapes our thoughts, emotions, and actions, and Ramadan brings a shift in this inner dialogue.

  1. Balancing Physical and Mental Well-Being

On normal days, physical comfort often dictates mental state—feeling energized after eating or being irritable when hungry. In Ramadan, fasting teaches self-control, requiring individuals to regulate their thoughts and emotions despite physical hunger or tiredness.

The Prophet (peace be upon him) said: “Whoever does not give up false speech and evil actions, Allah is not in need of his leaving his food and drink.” (Sahih al-Bukhari, 1903)

Solution: Recognizing that emotions are temporary and focusing on spiritual goals rather than physical discomfort can strengthen self-discipline.

  1. Increased Self-Reflection

Outside of Ramadan, people often engage in self-talk that revolves around daily responsibilities, stress, and future plans.In Ramadan, there is a stronger focus on self-reflection, spirituality, and personal growth, as emphasized in the Qur’an:

 “you who have believed, fasting has been prescribed for you as it was prescribed for those before you, that you may attain Taqwa (consciousness of Allah).” (Surah Al-Baqarah 2:183)

Solution: Using this time for positive self-talk, gratitude, and setting meaningful intentions can enhance both spiritual and emotional well-being.

Ramadan presents both unique challenges and opportunities for interpersonal and intrapersonal communication. While fasting may test our patience and energy, it also fosters deeper self-awareness and encourages stronger, more meaningful connections with others. By practicing patience, adjusting our communication styles, and being mindful of our inner dialogue, we can navigate conversations more effectively.

As we embrace the essence of Ramadan, let’s make a conscious effort to communicate with kindness, understanding, and self-awareness. Whether engaging in conversations with others or reflecting within our own minds, effective communication will not only make fasting easier but also enhance the true spirit of this sacred month.

 

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

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Experiencing Ramadan in Indonesia: A Unique and Heartwarming Journey

This was the first Ramadan for Thrya, an IPC student. It was a different experience from where he lives in Yemen.

This was the first Ramadan for Thrya, an IPC student. It was a different experience from where she lives in Yemen.

Ramadan away from home can be a bittersweet experience, but there is something truly special about observing it in Indonesia. While it may be different from what I was used to back home, the warmth and welcoming atmosphere of Ramadan around campus make it a memorable experience. The spirit of togetherness, the sense of community, and the shared excitement for iftar and Tarawih prayers create a unique vibe that makes this Ramadan stand out.

A Ramadan Unlike Any Other

This Ramadan is unlike any I have experienced before. For the first time, I find myself balancing university classes, assignments, and cooking meals, all while trying to maintain the spiritual essence of the holy month. Back home, Ramadan felt easier with family support—meals were prepared, and daily schedules were adjusted to accommodate fasting. However, as an international student, I now have to manage my time efficiently to ensure I don’t miss out on the blessings of this month. Finding time for Tarawih prayer after long, busy days is challenging, but it’s a commitment that strengthens my faith and discipline.

The Beauty of Iftar Gatherings

One of the things I love the most about Ramadan in Indonesia is the way people come together for iftar. Many students, like me, are away from their families, yet they make an effort to recreate the warmth of home by breaking their fast with friends. Whether it’s in dormitories, rented rooms, or university spaces, the joy of sharing meals brings comfort and a sense of belonging. The university also organizes special Ramadan activities, fostering a strong community spirit. Seeing people from different backgrounds unite in the spirit of Ramadan is truly heartwarming.

Lessons Learned from Ramadan in Indonesia

Beyond the spiritual significance, the first days of  Ramadan in Indonesia has been a learning experience. It has taught me:

  1. Independence and Time Management – Managing fasting, studies, and personal responsibilities requires discipline and organization.
  2. The Importance of Community – Even when far from home, the kindness and generosity of people around can make Ramadan fulfilling.
  3. Patience and Gratitude – Witnessing the way Indonesians celebrate Ramadan with simplicity and devotion has deepened my appreciation for the essence of this month.

Despite the differences, I feel this  Ramadan in Indonesia is going to be an enriching and unforgettable experience. The warmth of the people, the beauty of shared iftar moments, and the spiritual growth I have seen makes it truly special. While I may miss home, I have found a new kind of family here, and that is the essence of Ramadan—unity, gratitude, and faith.

 

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

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The Importance of Fact-Checking in Digital Journalism

The Importance of Fact-Checking in Digital Journalism

Fact-checking is crucial in digital journalism as it ensures the accuracy, reliability, and authenticity of news. In an era of rapid information distribution, misinformation can spread quickly, shaping public opinion and influencing global events. Journalists must employ evidence-based verification methods to provide clear and factual accounts of current affairs.

Fact-checking involves several key steps to ensure the credibility of information. Journalists and fact-checkers use various verification techniques, such as cross-referencing sources, analyzing data, and consulting experts. Additionally, digital tools like reverse image searches, geolocation, and AI-assisted verification help detect misinformation and confirm authenticity.

Methods of Fact-Checking in the Digital Age

In the digital landscape, misinformation can spread rapidly through social media and other online platforms. To combat this, journalists utilize various methods, including:

– Identifying Claims: Monitoring news, social media, and press releases for potential misinformation.

– Validation Techniques: Utilizing tools like TinEye for reverse image searches and Google Fact Check Explorer to verify sources.

– Collaborative Review: Engaging editors and fact-checkers to review and verify claims.

– Transparency in Reporting: Providing citations and clear explanations of the verification process to enhance credibility.

Fact-checking is essential for maintaining trust in journalism. By ensuring accurate reporting, it combats misinformation, enhances credibility, and holds public figures accountable. It also helps audiences make informed decisions based on reliable information rather than manipulated narratives.

Example: Fact-Checking in Conflict Reporting

A real-world example of fact-checking in journalism is the conflict in Yemen. When the war escalated in March 2015, various media outlets reported conflicting narratives. Fact-checkers played a vital role in verifying reports about airstrikes, humanitarian crises, and political developments. By cross-referencing information from multiple sources and using satellite imagery, fact-checkers provided a more accurate depiction of events, countering false or misleading claims.

The Future of Fact-Checking in Digital Journalism

As technology advances, fact-checking will continue to evolve. AI tools, blockchain verification, and improved data analysis methods will enhance the accuracy and efficiency of journalism. However, human expertise remains irreplaceable for interpreting context, ensuring ethical considerations, and maintaining accountability in reporting.

Fact-checking is an indispensable aspect of digital journalism, preventing misinformation and upholding the integrity of news reporting. As the media landscape evolves, journalists must remain vigilant, adapting to new challenges and technologies to ensure the public receives accurate and verified information.

Reference:

Dierickx, Laurence & Linden, Carl-Gustav. (2023). Journalism and Fact-Checking Technologies: Understanding User Needs

 

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

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The Fear of Missing Out: Why Gen Z Struggles with FOMO and How to Overcome It

The Fear of Missing Out: Why Gen Z Struggles with FOMO and How to Overcome It

Have you ever questioned the side effects of being part of this fast-paced generation? Growing up in a world dominated by social media and rapidly changing trends, it’s no surprise that FOMO (Fear of Missing Out) has become a defining issue for Gen Z, a generation often seen as materialistic and easily influenced. FOMO can be simply defined as the fear or anxiety of missing out on important events or life decisions that could have a positive impact. While this phenomenon can affect people of any age, Gen Z struggles with it the most due to the constant exposure to social media and the pressure to keep up with trends.

When exploring why FOMO is a common phenomenon among Gen Z, the main causes are social media influence and comparison culture. These factors make them feel as if they are constantly missing out, leading to dissatisfaction with their current lives. Moreover, FOMO can impact various aspects of life, including lifestyle choices and spending habits. A 2023 report by Credit Karma revealed that 40% of people—especially Gen Z—overspend and go into debt to keep up with their friends and escape the feeling of being left out.This cycle of comparison, spending, and dissatisfaction fuels a never-ending loop of FOMO, making it a defining struggle for Gen Z.

Beyond its effects on lifestyle and spending habits, FOMO also significantly impacts Gen Z’s productivity by making it difficult to focus on long-term goals. The constant urge to stay updated on social media or attend every event leads to frequent distractions, reducing their ability to concentrate on academic or professional tasks. Instead of dedicating time to self-improvement or career development, many prioritize short-term gratification, such as scrolling through social media or participating in unnecessary social activities. Additionally, FOMO can cause procrastination and indecisiveness, as individuals delay important tasks out of fear that they might miss out on something better. This cycle of distraction and hesitation not only lowers productivity but also increases stress and burnout.

I experienced this firsthand during my last year of high school. I felt pressured to take extra chemistry courses simply because most of my classmates were doing so. Even though I knew my school lessons were sufficient, I followed the crowd, which disrupted my study schedule and consumed more of my time. As a result, I became overwhelmed, and a month before my final exams, I was too burned out to study effectively. I had focused more on what others were doing instead of what actually worked for me.

Ultimately, FOMO doesn’t just affect emotions—it creates a pattern of inefficiency and lack of direction, making it harder for Gen Z to stay committed to personal and professional growth.

The best way to overcome FOMO is by practicing mindfulness and focusing on the present. Instead of constantly worrying about what others are doing, Gen Z should prioritize genuine experiences that bring them happiness, regardless of how they appear online. It is also essential to recognize that social media does not reflect reality—people only share their highlights, not their struggles. Understanding this can help shift the focus from comparison to self-acceptance. Additionally, setting healthy digital boundaries, such as limiting social media use or taking breaks, can reduce FOMO and improve overall well-being. By embracing self-awareness and personal fulfillment, Gen Z can break free from the cycle of constantly chasing what they think they’re missing out on.

FOMO has become a major issue for Gen Z due to social media and digital culture, fueling anxiety and dissatisfaction. However, by practicing mindfulness, setting digital boundaries, and prioritizing real-life experiences, it’s possible to break free from this cycle. Start small—take a social media break, practice gratitude, or focus on real connections. Embracing the present is the key to overcoming FOMO and living a more fulfilling life.

 

 

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita

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Salah Satu Mahasiswa IPC Lakukan Pengabdian di Malaysia, Fokus Mengajar Anak-Anak Indonesia

KKN Internasional

Memiliki ambisi keliling ke berbagai negara, Nandita Faiza memilih bergabung International Program Communication (IPC) UII. Berbagai kesempatan terus dimanfaatkan, salah satunya program International Mobility dari FPSB.

Setelah mengikuti berbagai rangkaian seleksi, mahasiswa IPC Batch 2023 tersebut dinyatakan lolos dan melakoni pengabdian di Gombak, Kuala Lumpur, Malaysia mulai 30 Januari hingga 28 Februari 2025.

“Salah satu alasan terbesar saya memilih Prodi Ilmu Komunikasi Program Internasional karena ingin memiliki kesempatan dan peluang besar untuk mengikuti international mobility, meskipun semua mahasiswa diberi kesempatan, tetapi mahasiswa program internasional biasanya akan mendapatkan kesempatan lebih besar,” jelasnya.

Pengabdian yang dilakukannya fokus dalam bidang pendidikan. Di Gombak, Nandita ditugaskan untuk mengajar anak-anak imigran dari Indonesia. Mulai mata pelajaran umum hingga keagamaan.

Kegiatan belajar mengajar dilakukan setiap pagi hingga sore, sementara setelah sholat Maghrib dan Isya dilanjutkan belajar Al-Qur’an. Menariknya International Mobility dari FPSB kali ini bisa dikonversi setara dengan Kuliah Kerja Nyata (KKN). Artinya, selain mengajar Nandita dan beberapa rekannya mesti melakukan beberapa program lain yang linier dengan latar belakang pendidikan masing-masing.

KKN Internasional

Kegiatan pengabdian KKN Internasional. Foto: Dok Pribadi

“Kami juga diberi kesempatan oleh pengelola sekolah untuk melaksanakan program kerja yang sudah kami rumuskan. Serunya, kami juga berkesempatan untuk explore Kuala Lumpur disetiap weekend atau hari libur yang kita miliki selama satu bulan berada di sana,” tambahnya.

Meski terlihat seru dan menyenangkan, nyatanya KKN di negeri orang memiliki berbagai tantangan. Nandita mengaku jika meski mengajar anak-anak Indonesia, kendala bahasa menjadi hal yang kerap dihadapi. Anak-anak tumbuh dan besar di Malaysia sehingga komunikasi dilakukan dengan bahasa Melayu.

“Meskipun kami mengajar anak-anak Indonesia, tetapi mereka besar dan tumbuh di Malaysia sehingga bahasa yang mereka gunakan sehari-hari merupakan bahasa melayu, tentunya kami juga harus dapat memahami apa yang mereka sampaikan,” ucap Nandita.

Kendala-kendala tersebut dianggapnya sebagai tantangan yang harus diselesaikan, berbekal skill komunikasi dan public speaking semua teratasi.

Banyak pelajaran berharga ia dapatkan, berbagai keterbatasan anak-anak imigran Indonesia di Malaysia membuka matanya untuk teguh dalam belajar.

“FPSB International Mobility 2025 program konversi KKN di Malaysia ini telah membuka banyak perspektif baru dan keteguhan belajar saya. Berdirinya sekolah belajar yang saya tempati ini merupakan hasil dari tekad warga Indonesia di Malaysia yang memperjuangkan hak ana-anak Indonesia untuk terus belajar menempuh pendidikan mereka yang berhasil memotivasi saya untuk terus berani melangkah dan belajar,” tandasnya.

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The Importance of Maintaining a Strong Company Reputation: Understanding Image, Identity, and Crisis Management

Brand

This article is a summary of the lecture material on IPC with the subject Introduction to Public Relations.


What comes to mind when you hear the name of your favorite brand or company? It could be a high-quality product, a catchy advertisement, or an impressive campaign. All of these are built on something essential—reputation. A company’s reputation is shaped by how well it maintains a positive relationship with the public, ensuring trust, stability, and long-term success. However, reputation doesn’t stand alone; it is built on two other key elements: image and identity. Together, these three components form the foundation of a well-known, successful brand.

One of the key factors that determine a company’s success is its reputation, which is built over time. From establishing its foundation to launching products and services, reputation plays a crucial role in attracting customers, investors, and public attention. It also enhances a company’s credibility and customer loyalty, making it stand out in a competitive market.

A great example is Wardah, a brand whose strong reputation has helped it gain consumer trust over competitors and made advertising new products more effective. Understanding the importance of reputation also highlights the risks of losing it. A damaged reputation can lead to two possible outcomes: either the company responds quickly through its PR team, managing the crisis and controlling media coverage, or it fails to recover, losing trust and credibility, which could ultimately lead to its downfall.

Understanding Image and Identity in Reputation

The other two key aspects of reputation are company image and company identity. Company image refers to how the public perceives a company based on what it presents to the world. This perception is influenced by factors such as media coverage, public relations efforts, and marketing strategies.

On the other hand, company identity is the foundation of a business—its core values, mission, and vision—which shape its decisions, branding, and long-term goals. The connection between these three elements is crucial: when a company’s image aligns with its identity, its reputation remains strong. Consistency across all three aspects ensures credibility and long-term success.

Rebuilding Reputation After a Crisis

The key step to saving a company from downfall is acknowledging mistakes and demonstrating a commitment to change. Reputation is built on trust and accountability, so taking responsibility and making the right improvements can help restore public confidence. If a company implements effective strategies and meaningful changes, rebuilding its reputation becomes easier. Additionally, engaging with customers and stakeholders is just as important as showing commitment.

A great example of this is Garuda Indonesia, the country’s national airline. After facing financial struggles and management scandals, the company focused on transparency, service improvements, and customer engagement to regain trust. By making significant operational changes and reinforcing its commitment to quality, Garuda Indonesia successfully improved its reputation over time.

A strong company reputation is essential for long-term success, as it builds trust, attracts customers, and ensures credibility in a competitive market. However, reputation is not built in isolation—it relies on the alignment of image and identity to create a consistent and reliable brand presence. When a crisis threatens a company’s reputation, a swift and transparent response can make the difference between recovery and failure. By acknowledging mistakes, implementing improvements, and staying true to their values, businesses can rebuild trust and even strengthen their reputation over time. Ultimately, maintaining a positive reputation requires continuous effort, ethical practices, and a commitment to delivering value to the public.

Written by: Thrya Abdulraheem Motea Al-aqab

Edited by: Meigitaria Sanita