Workshop on Creative Communication Projects and Collaborative Development Discussion between MIKOM UII and SCIMPA UUM
Master of Communication Science (MIKOM) students at UII had the opportunity to exchange ideas with Malaysian lecturers on creative final projects required for graduation.
The workshop, entitled “Creative Communication Projects and Collaborative Development Discussion”, brought together MIKOM students and Dr. Mohamad Amir Bin Abu Seman from the School of Creative Industry Management and Performing Arts (SCIMPA), Universiti Utara Malaysia, on 18 November 2025 at the Department of Communication Studies, UII.
The workshop method was very flexible and egalitarian, with students free to ask questions and share with the facilitator. Without any PowerPoint presentations, the workshop was conducted through interactive discussions. Dr. Mohamad Amir shared his various experiences. He is very passionate about the film industry, including documentary film production.
One of his works tells the story of a culture that is almost extinct in Malaysia. From this culture, he explained that in producing their work, students must find value and systematic answers.
“When you work on a project, try to go beyond the limits by looking for answers systematically. I need to document what makes the issue or topic special. The answer must have a hook that makes people want to see it, content that has value, and a clear call to action. Everything you create must be more meaningful,” he explained.
Having a connection to the ‘Nusantara’ culture, Dr. Amir emphasised that creative work must respect local wisdom.
“The creative communication approach must be based on a comprehensive understanding of the local context and culture. That way, the message conveyed is not only effective but also respects traditional wisdom,” he added.
Basically, the original idea of a project must be able to raise relevant issues and inspire cross-disciplinary collaboration. This is important in order to produce work that is not only informative but also has a social impact.
In video production, the pre-production and post-production processes are equally important. Both must be planned and executed in a structured manner to ensure that the final result is of high quality and communicative.
“Every work produced must have added value, namely the ability to trigger awareness and real action from the audience, especially on issues related to the environment and indigenous technologies,” he said.
