Not many web managers know that content originality is the key. Originality really determines whether the website can be easily entered in the site search index. Whether it’s a Google search, Yandex, or Bing. The more original it is, the easier it will be to reach the first page of a Google search especially. So is writing web content. The author must ensure that the content is written in a paraphrasing technique. This technique has recently become popular because it makes it easier to write in filling site content. However, taking content from various sources, can not be arbitrary.
Therefore, it is important to write site content without copy-paste. Sources of writing as much as possible are not imitated exactly or taken raw. The right technique for writing like that is the paraphrasing technique. “Paraphrasing is writing in one’s own words and a different grammar from the source referred to,” said Erry Satya, UII Public Relations Staff, online, Thursday (5/8/2021).
The Public Relations Division of the Indonesian Islamic University (UII) held a Website Management Workshop “Website Content Updating” as well as to open and launch the 2021 UII Website Appreciation (UWA). in order to appreciate and update the appearance and content of the site at the unit, department, and faculty level at UII.
Apart from reporting, paraphrasing is a key skill that a website content writer should have. Erry said that at least the web manager in UII could paraphrase by these following six steps.
First, the unit, department, or faculty web content writer can reread all news sources completely. The assumption is, when you have read the entire contents of the source to be referred to, you will find keywords or main points of the idea or idea of the reference source. If it has been found, then the second step can be done. Content writers create a detailed list of all the keywords found so that they can be duplicated in the news to be written.
In the third step, then the site content writer can rewrite all the ideas earlier. The ideas that come from the reference source are written into the content using the original sentences and wording of the author himself. The result is authentic writing.
In the next step, fourth, the author ensures that the main idea of the reference source is still the same as the paraphrased writing. This means that the idea of the reference source does not change. In the fifth step, “the author does not forget to mark unique phrases or terms that are from the reference source,” said Erry in a Zoom Meeting.
The final step is the transparency of the sources of written references so that other readers can also explore these sources. Writing the source of this article is also important as a form of recognition of the author to the owner of the work referred to.
