PSDMA NADIM Discussion: Integrated Marketing Strategy for Traditional Markets during a Pandemic
Reading Time: 2 minutes The fate of traditional markets has been underestimated. But the Perumda Pasaraya traditional market is just the opposite. However, after the pandemic, this market experienced a drastic decline. According to data from the Association of Indonesian Market Traders (APPSI), the sales turnover of traditional markets decreased by 35%. This condition makes traditional market managers must […]