P2A Ice Cream: Creative Video Content to Become Creativepreneur
It is not easy to create and share our stories through creative media. We can also share our stories with the audience through photo stories, video, or other creative production. But, how to engage more audience with more creative media? Hence, the International Program of Communication, Universitas Islam Indonesia, launch the P2A Ice Cream. P2A stands for Passage to ASEAN. On the other hand, 2021.’s P2A theme Ice Cream stands for International Course on Creative Media. Todays, P2A brought to all participants with the grand theme: Inspiring the World with Creative Production,
Daffa Urrofi, a creativepreneur, content creator, and filmmaker, speaking in a General Lecture entitled Creative Content and Creativepreneur, was initiated by the Department of Communications, Universitas Islam Indonesia on November 8th, 2021. Iven Sumardiantoro, videographer, and editor of Ikonisia TV, moderated the webinar for almost three hours.
“What you have to do to create video content is to find What the message of your video content is, what is the point of your video stories, and what is your purpose to the story,” said Urrofi answering Mimi’s question. Mimi is a participant from Vietnam, student of Duy Tan University, Vietnam.
How to do creative video? How to share your stories with the video?
Urrofi said you should make a straightforward breakdown in your content creation. “You must make first three-second content as intriguing as interesting as possible,” add Urrofi then. If you want to keep the audience hearing and watching your content, you must find what motivates you to make the video.
“If you can answer that question, you can make effective content. You have to make a hook content,” said Urrofi. Because the content is about creative content creation, it isn’t just making content but making a good hook for your content.
Some question is also came from some participants. For example, some students ask Urrofi what his motivation is to start a business. Especially in video production. Because video is more a lot of effort than photo content, what are the tips and tricks to do viral content?
Urrofi, the founder of URRO Film and URRO Academy, said he aims to create creative content to promote your idea and communicate what motivates you. How make a viral video? “We should find the best platform and media. Besides, we also have to learn the platform algorithm. Even Facebook and TikTok have different behavior of the algorithm. “When you know the algorithm, it can be viral too. If you talk about the platform, if we talk about TikTok, you should create the content well in the first three-second as interesting as possible to make people watch till the end,” urge Urrofi. “Consistency is the key to posting content on youtube. And Instagram is a different algorithm in each platform.”
