International Collaboration Examines Current Creative Media
International Collaboration has indeed met its era today. The Creative World has found its channel to appear and appear in public through various media and means. There is no need to be afraid of being colonized by a foreign culture. Today’s technology helps all elements to take roles according to their capacities.
This was raised by Iwan Awaluddin Yusuf, one of the lecturers of Communication Studies at the Islamic University of Indonesia (UII). Doctorate in media, gender, and journalism. In the International Webinar on Cultivating Values with Creative Media panel. Collaboration between the Communication Sciences of the Indonesian Islamic University (UII) and the School of Creative Industry Management & Performing Art (SCIMPA), Universiti Utara Malaysia (UUM), UII Communication Studies was represented by two doctors, namely Iwan Awaluddin Yusuf and Zaki Habibi.
Iwan, who was side by side with several doctors from UUM on Thursday, November 18, 2021, tried to give an important point. In his slide presentation entitled Communicating “Now” Creativity in the Digital Disruption Era, he tries to interpret the creativity of this era through local Indonesian musicians such as Gamelawan, Didi Kempot, and DJ Alffy.
As the most prominent hosting platform for content providers, Youtube provides a vast space for creativity, including music. The three great musicians in Indonesia, Gamelawan, Didi Kempot, DJ Alffy Reff, received great appreciation in Indonesia.
Iwan invites the participants to provide an overview of Gamelawan through several Gamelawan video works uploaded on Youtube. Gamelawan is a group from East Java. They sing back songs that are already popular so that the wider community can easily enjoy them. They rearranged the song with gamelan. Nelongso, one of the song’s titles, they re-arranged from the song “See You Again.” In addition, they also re-sung and arranged other popular songs, which were interpreted with the nuances of their daily life from a rural Javanese perspective.
The next musician is Didi Kempot, the Legend of Buddy Ambyar is a musician who was once dim and booming again by attracting thousands of music lovers from the current generation.
A different phenomenon with DJ Alffy. He is a DJ with complete talent. He is a musician who also has cinematography skills, traditional, modern music. He incorporates many elements of art and nationalism combined in artistic videos with modern and traditional music.
For Gamelawan and DJ Alffy, re-singing is not just picking a song to sing it over. But also contribute to spreading the aspirations and local culture. “Through his creative work, it is a form of participation of the world’s citizens. It also voices and inspires nationalism with the beauty of art,” explained Iwan.
