IPC Students Achieved 3rd Winner Beat the Prompt Competition the 2nd ASEAN School of Business Network 2025

Muhammad Atha Damario, a student of the International Program Communication (IPC) at UII batch 2022, won third place in the international competition ‘Beat the Prompt Competition the 2nd ASEAN School of Business Network 2025’ last August.

The competition, held from August 2 to 8, 2025, was an international event attended by contestants from the ASEAN region, including Malaysia and the Philippines. This competition was organised by the ASEAN School of Business Network (ASBN). With the theme ‘The Youth Potential to Create a Better Society’, Muhammad Atha Damario and his team were excited because the theme was relevant to this age.

The challenge of this competition was to create a video without using AI text for video tools, showcasing human storytelling in contrast to AI-generated content.

“Since it was an international competition, my partner and I felt that our knowledge of the theme, which was about AI, really supported us in participating in the competition,” said Atha.

This experience was not his first time; he is convinced that creating videos is his passion. “I have participated in and won many video competitions, so you could say that this is one of my passions,” he added.

He never worries about the result, just does his best because he is used to practising his editing skills. He has many video clips in his gallery and is really into this activity; recording videos may be a daily activity for him.

“I always try to prioritise my studies, no matter what activities I am involved in. After finishing my studies, I always have some free time, which I use to practise my editing skills, either through YouTube videos or by using my own footage to try out new editing techniques,” he said.

“I received a message that no matter how difficult the activity is, even if you lack confidence in the competition timeline and feel intimidated by the competition, just do it, you won’t know the outcome until you try,” he concluded.

For the information, this competition was eligible for international undergraduate students, with teams of up to five members allowed.