Create Creative Programs with Alternative Content
“That’s the comfort of the digital world,” said Tri Ghofur, Creative team of Narasi TV , “The title is clickbait but the content is appropriate.” Ghofur began the discussion session with such answers. Clickbait may, but the content must be appropriate, not bombastic and unrelated to the title. The technique of packaging a presentation of a broadcast product creatively becomes important in today’s digital era. That was what Tri Ghofur said in the Workshop on TV Program Production of the Uniicoms TV on 30 September 2019 in the Audiovisual Laboratory of Communication Science Department of FPCS UII.
Ghofur, his nickname, tells how he began his career in Narasi TV, a digital television platform made by Najwa Shihab, Dahlia Citra, and Catharina Davy. He, who is now a creative team in the Tompi Glenn program on Narasi TV, encourages workshop participants to always utilize the potential around them to create creative programs.
For example Uniicoms TV has a target, “I imagine, for example, that there have been benefits from Jogja artists, famous figures in Jogja because they are ready, just enough. Make a program with them,” said Ghofur. Ghofur, the Communication Science Department Alumni, said that Uniicoms TV had to utilize Jogja’s abundant potential of artists, figures, culture and other potentials to be the driving force for the popularity of Uniicoms TV programs.
This suggestion makes the participants both challenged and think. How to? For example, one participant, Bagus, responded in the middle of the discussion. He was confused, without intending to discuss any institution, why events with the content title ‘love’ or labeled ‘Hijra’ were even more crowded. But if the issue is heavy as a matter of public interest, it is always quiet enthusiasts.
Ghofur sees that this phenomenon can be addressed by creating creative programs with alternative content. “You have to be brave (think alternative),” Ghofur said.
Uniicoms TV could make a program that is ‘snapping’ and there is a big name there. “Talkshow with whom, that’s a big name that we can use their popularity. Or maybe we can create program that discuss the issue that trending. But still weighing on the content and packaging,” he suggested to participants who were all Uniicoms TV crews. For example, there used to be a TV program playing to the house of a TV musician. We could modify it,” he added. It could also, said Ghofur, he used to come to the house of Adam Sheila On 7, from where he could make an event with SO7 fillers. Starting from visiting intensity. It could be invited to work with certain creative program collaborations. “The house (Mas Adam) is very close here, just come visit there first.”
In addition to discussions, the workshop was also filled with the practice of making program planning. Participants in groups and finally spawn some program ideas based on the principles of STP (Segmentation, Target, Positioning). Ideas are written along with concepts, and potential host plans including what sponsors are potential targets. For example there are participants who plan to create a ‘fun’ sports program, or also a casual chat program with a youth style, and various other program designs.
