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Creative and Productive with Achievements at the FPSB UII

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Anniversary. Anniversary is always a momentum for reflection and projection. The same was done by the FPSB UII academicians at the peak of their 26th anniversary. Various achievements, appreciations, achievements, and lessons learned in the 26th FPSB Anniversary on Thursday (15/4/2021).

The 26th anniversary of the FPSB raised the theme “Being Creative and Productive in a Disruptive Era,” said Diana Rahma Qodari, the presenter. The Milad Agenda, based on the schedule of events, starts with the UII FPSB Development Report by the Dean of the FPSB UII-Fuad Nashori, Announcement of Achievement Award for FPSB UII students, Announcement of Achievement Award for FPSB UII Lecturers and Employees, and the General Studium.

On this occasion, several members of the Department of Communications’s family won awards. For example, Narayana Mahendra won 1st place for Lecturer Outstanding in UII’s FPSB Lecturer Achievement Award. Then Ida Nuraini Dewi KN won second place, and Puji Rianto won third place.

The Lecturer Achievement Assessment is based on the performance value of two semesters for each department. For example, Raden Narayana Mahendra Prastya has published many journal articles. In 2020, he published an journal article that discusses the events of terrorism in New Zealand and Sri Lanka entitled Framing analysis of government crisis communication in terrorist attacks (Case in New Zealand and Sri Lanka). Previously, he was also the UII FPSB Outstanding Lecturer in 2019.

Meanwhile, Ida Nuraini Dewi Kodrat Ningsih in 2020 was also active in writing. One of them is writing about media editorial policy in reporting on hajj in national journals. She also writes in a chapter in a book about covid-19 on a government website. Meanwhile, Puji Rianto, who won 3rd place, wrote many publications in journals and published a module that helped the lecture process with a module entitled qualitative research methods.

Not only lecturers, Department of Communication students also made interesting achievements. For example, Muthia Rahma Syamila, an student at the international program of Department of Communications who was rewarded with an award in the category of arts / creative works. Then the Academic Field Category award was given to a student named Ajeng Putri because of her high grade GPA.

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Creative and Inspirational Work Steps to Become a Creativepreneur

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Starting an entrepreneur should be based on research. Quality research in turn will determine the level of creativity and how inspiring the efforts we are engaged in. But that’s not enough. Entrepreneurs must know these four steps in order to become creative and inspiring entrepreneurs. Be a creativepreneur!

“There is still a big chance to start a business in the digital era, for example starting from dropshipper, resellers, and then increasing,” said Adhitya Maulana, MAHIR’s Chief Operation in the Studium General at the 26th Anniversary of FPSB UII on Thursday, April 15, 2021.

Maulana gave four (4) steps to be a creativepreneur in a general studium with the theme Creative and Inspirational Ways to Work last Thursday. This Studium General is the culmination of a series of 26th Anniversary of FPSB UII which takes the big theme of Being creative and productive in a disruptive era.

What are the steps to becoming a creativepreneur?

The first step, choose a business that pleases yourself. Maulana outlined the selection of important fields according to several favorable and profitable criteria. For example, according to hobby / interest, according to expertise, needed /on demand, and relying on research. Maulana underlined the culture of research so that what we offer and produce is always research based. “So, the business has valid data, not just ‘I think’ it will be sold,” said Maulana.

The second step is creative & innovative. After determining the line of business, the second step according to Adhitya Maulana, is a creative and innovative process. Creating a new business must be different. For example, a business that has never existed before but whose products or services have been researched are ‘market’ needs. Be the first (pioneers) and be different from other endeavors.

However, a creative business does not always have to be a new type of business. Even old businesses can be innovated according to the era or market segmentation. These businesses are usually old businesses that are innovated with different approaches and tailored to the segment market. For example, ojek driver services that were used conventionally are now being innovated using a new approach through the online motorcycle taxi application.

“Innovative and creatives bussines don’t always have to be new, but it can be with different development and approaches,” said Adhitya Maulana.

Meanwhile, the third step is to have a skill set. Opening a business does not have to have all the skills at once. At least, we can one by one learn some basic skills to support the business that we are going to run. Some of the main skills that must be possessed are technical, managerial, communication, marketing & sales, Creative skills & Critical thinking skills (mindmapping), and digital literacy.

Then is Creative Thinking as the fourth step. “This is 100% pure my experience,” said Maulana. The stage of looking for creative ideas to start a business turns out to be tricky. Easy because it’s trivial things that can be obtained just by chatting or imagining. It’s difficult because there may be many ideas that come up, making it difficult to choose which one and sometimes the fear of the product will sell or not. Then of course, they are also creative in finding capital and funding to enlarge the business, which is the key.

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Five Ways to Explore Creative Ideas Towards Creativepreneur

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It is best if each of us can understand what and how the difference between creative and counterproductive in making works. Many challenges arise to get to creativepreneur in today’s digital era. From a matter of ideas, capital, networks, to market segments. However, if you have understood how, it is not too much to say that the challenge is just a matter of limits in mind. Not only research, but also creative ideas are the commander in achieving the “title” of creativepreneur.

Being a creativepreneur, it’s good to be able to distinguish between creative and counterproductive. “The first is, you can be said to be counterproductive if you work in the same ways over and over again. On the other hand, if you have worked with a new approach, then you deserve to be called creative,” said Adhitya Maulana, on Thursday, April 15, 2021 in Studium. General at the 26th Anniversary of FPSB UII. Maulana is MAHIR’s Chief Operation and a speaker at various entrepreneur discussion sessions.

The second difference between creative and counterproductive is flexibility. If creative people are always flexible and dynamic, counterproductive people work monotonously and always expose themselves to various boundaries.

As a result, creative people always appear as creators and initiators rather than followers and followers. “Usually creative people are always open to opportunities that arise. Meanwhile, people who work counterproductively are closed and anti-change,” he said.

So by itself the audience can judge that creative people are more independent than people who are always counterproductive who always depend on other people in every episode of their life.

So, it’s no wonder that many people yearn to be creative. Then, what can be done to get creative ideas in business?

Five (5) of these to get creative ideas 

First, discussion & brainstorming. This process is important to get feedback from others about the strengths and weaknesses, and get different views. This is a kind of anticipation of failure at the beginning of the process of finding creative ideas. Second, multiply surfing in a constructive virtual world and relate to your creativity.

Then the third, “improve the culture of reading,” said Adhitya giving advice. “We can learn from great people in the world who read an average of 40 books a year. The book provokes a lot of crazy ideas from unexpected people,” he said.

Also involve the ecosystem that supports you to thrive and thrive. This is the fourth step. According to Adhitya, this ecosystem is important, for example, he always chooses to associate with people who have the same vision. This ecosystem will be an important support system in building a business.

The fifth point is to practice to be more structured and organized. Neat. “Start to organize yourself and be disciplined. This will help you find a pattern of success in business. Without it, it is impossible for a business to be big and progressive,” said Adhitya.

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The Unlimited Creativity

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Conditions with disabilities are still often seen as an obstacle to work. In fact, people with disabilities (diffable) is actually same as most people, have different abilities. They are not dis-able. Each person’s ability can be honed with an accommodating program according to their needs and potention. Including the social empowerment program that has been routinely held by the UII Department of Communication. What is the program involving the diffable by UII Communication’s students like?

Vadhiya Rahma and four of her friends from Deartment of Communication, class 2018 broke through the stigma of disabilities/ diffable person. She pioneered the production training for producing tie dye in the Difabelzone.id Community. The goal is to develop skills and improve the standard of living for diffable person.

“It turns out that not only us who share knowledge with them, on the contrary we get a lot of knowledge from them,” said Vadhiya, on Wednesday (31/03/2021), when she was present online at the monthly discussion of the Center for Alternative Media Studies and Documentation (PSDMA). Nadim, Department of Communications of UII. According to her, diffable persons are not an obstacle to doing business and working.

The bad stigma against diffables arises because there are still many people who do not want to know and do not want to know. The use of diffable diction is actually not widely used yet. Whereas the word ‘diffable’ (popularly known for its short form ‘different ability’), as an alternative word choice compared to the word ‘disability’ (dis-ability) needs to always be echoed.

Training and Marketing

The programs offered by Vadhiya and the team did not just provide training. After the work was finished, tie dye products marketed through social media. A program of talk show was held then. The talk show entitled “How To Start Business in Young Age” provides business inspiration as well as efforts branding so that content can attract buyers. Meanwhile, Vadhiya and her team were determined to continue this program on a larger scale, such as an online bazaar.

This training is also fully supported by the Difabelzone.id Community which is very cooperative. In between the event, Irene Juliana, one of the facilitators of the Difabelzone.id community, said not to see disabled friends as people with limited abilities, but different abilities. She also shared the background of the founding of the Difabelzone.id community which was founded in 2016.

Initially, Irene and some of her friends saw the lack of facilities to accommodate entrepreneurs with disabilities after a skills training program at one of the diffable foundations in Yogyakarta. Difabelzone.id offers itself to be an alternative space for people with disabilities to be independent and work.

At the end of the event, Vadhiya hoped that this program could inspire anyone. She also thanked Difabelzone.id because she had been given the opportunity to share and learn. “We are well received, that’s why we also want to give the best feedback,” said Vadhiya at the end of the discussion session.

Reporter / Author: Indria Juwita ( Department of Communications Student of UII, class of 2017, Internship in PSDMA Nadim, Department of  Communications of UII)

Editor: A. Pambudi W.

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